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Commercial Alert's mission is to keep the commercial culture within its proper sphere,
and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.

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Infant Formula Marketing

Keep infant formula marketing out of healthcare facilities.

Commercial Advertising in Schools

Commercial Advertising in Schools

Keep commercial advertising out of schools.

Latest News

April 20th, 2014 | KAREN MATTHEWS (AP) | Newser

'Just Do It'? Brand names within NY standardized tests raise suspicions of product placement

"Just Do It” has been a familiar Nike slogan for years, but some parents are wondering what it was doing on some of New York’s Common Core standardized English tests. Brands including Barbie, iPod, Mug Root Beer and Life Savers showed up on the tests more than a million students in grades 3 through 8 took this month, leading to speculation it was some form of product placement advertising.

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April 19th, 2014 | KAREN MATTHEWS (AP) | Newser

Brand names in NY standardized tests vex parents

NEW YORK (AP) — “Just Do It” has been a familiar Nike slogan for years, but some parents are wondering what it was doing on some of New York’s Common Core standardized English tests. Brands including Barbie, iPod, Mug Root Beer and Life Savers showed up on the tests more than a million students in grades 3 through 8 took this month, leading to speculation it was some form of product placement advertising.

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April 18th, 2014 | Cotton Delo | Ad Age

Facebook to Sell Huge Audience of World Cup Fans to Advertisers

Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer. According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of users who have expressed interest in the World Cup to its biggest advertisers.

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April 17th, 2014 | Shadee Ashtari | Huffington Post

Lawmakers Introduce Bill To Tackle Misleadingly Photoshopped Ads

In an effort to shield young children and teenagers from the damaging effects of photoshopped images, Reps. Ileana Ros-Lehtinen (R-Fla.) and Lois Capps (D-Calif.) have co-sponsored legislation to reduce the use of misleadingly altered images in advertisements. “Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women,” Capps said in April. “And they’re vulnerable. As sales go up, body image and confidence drops.”

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April 16th, 2014 | Ian Reifowitz | Huffington Post

NYC Parents, Teachers Protest State Tests that Include Inappropriate Questions, Product Placements

Parents, students, and teachers took to the streets Friday morning across New York City to protest the state tests in English Language Arts that were given last week. The tests derive from the Common Core requirements, however the focus of the protest wasn’t the Common Core itself, but the truly awful content of the test. Principal Liz Phillips of PS 321 in Park Slope, Brooklyn, laid out the issue in her NYT op-ed piece:

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