Our Mission

Commercial Alert's mission is to keep the commercial culture within its proper sphere,
and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.

Our Issues


Flickr photo by abdshomad

Infant Formula Marketing

Keep infant formula marketing out of healthcare facilities.

Commercial Advertising in Schools

Commercial Advertising in Schools

Keep commercial advertising out of schools.

Latest News

December 1st, 2015 | Sam P.K. Collins | Think Progress

Parents Sue Fruit Snack Company For Advertising Its Candy As A Healthy Choice

For years, Welch’s Food, Inc., the makers of Welch’s Fruit Snacks, said their offerings contained real fruit. A class action lawsuit, however, disagrees. The two women leading the legal dispute say pictures of fresh fruit and catch phrases on the packaging deceived health-conscious parents who purchased the fruit snacks.
Though Welch’s Food designates fruit purees, juices, and concentrate as the primary ingredients of its products, the lawsuit says that sugar and food coloring accounts for at least 40 percent of each serving of its fruit snacks. Plaintiffs Aliza Atik and Winnie Lau argue this constitutes misleading advertising that violates New York, California, and federal laws.

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December 1st, 2015 | Rosie Baker | Ad News

Self-regulation attacked as responsible advertising codes dubbed a 'charade'

Self regulation of the advertising industry is coming under attack, again. This time it is a renewed call from the Obesity Policy Coalition (OPC), which claims self regulation as relating to marketing ”junk food” to children, is a “charade” as advertisers are “making, breaking and rewriting the rules” as they see fit.
In a new report the Obesity Policy Coalition lobby group has claimed the “charade of ‘responsible’ junk food ads [is] worsening”, calling out advertisers for claiming to be responsible in their approach yet “exploiting rules” and failing to protect children.

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November 30th, 2015 | Angela Laguipo | Tech Times

Coca-Cola Chief Scientist Steps Down Amid Obesity Research Controversy

Coca-Cola’s chief scientist and health officer Rhona Applebaum steps down from her post amid scrutiny the company received after funding a research on obesity to divert the blame to sedentary lifestyle. In August, controversy swirled over Coca-Cola funding a research to shift the blame for poor health from excessive caloric intake to a lack of exercise and a sedentary lifestyle. Global Energy Balance Network (GEBN) is a non-profit foundation consisting of university professors originally established to combat obesity through evidence-based studies and research.

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November 25th, 2015 | Cecilia Kang | The New York Times

YouTube Kids App Faces New Complaints Over Ads for Junk Food

Visit YouTube Kids and typically it will not be long before promotions for junk food appear. The advertisements regularly show up in the form of funny contests and animated stories. In complaints filed to federal officials on Tuesday, two prominent consumer advocacy groups argued that those ads were deceptive, particularly for children. The two complaints, made to the Federal Trade Commission, expand on the groups’ filings to the agency in April and could increase pressure on federal officials to intervene in the fast-growing online video market.

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November 25th, 2015 | Kristen Strader | Public Citizen

Keep Alcohol Advertising Out of Public Transit in Washington, D.C.

The Washington Metropolitan Area Transit Authority (WMATA) has reversed a policy that kept alcohol ads out of Metro for 20 years.

Tens of thousands of students ride Metro to and from school every day. And we know that the more alcohol ads kids see, the more likely they are to drink.

Selling out our city’s youth and compromising public health puts Metro on the wrong track.

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