Latest News
January 27th, 2012 | Bernice Yeung | California Watch
US guidelines on food marketing to kids stalls
Federal efforts to address the connection between obesity and food marketing to children recently stalled, when funding for a set of proposed national marketing standards became contingent on a cost-benefit analysis mandated through an appropriations bill passed in mid-December.
Continue Reading...January 27th, 2012 | Duane D. Stanford | Bloomberg Business Week
PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail
PepsiCo Inc. Chief Executive Officer Indra Nooyi has taken over a coconut-water company, acquired a dairy in Russia and spent millions on a philanthropic marketing campaign. Her next big investment has a more familiar name: Pepsi-Cola. The world’s largest snack-food maker may boost the advertising and marketing budget for its namesake cola and other drinks by as much as $600 million, or 50 percent, to $1.7 billion when it announces the results of a yearlong business review Feb. 9, according to analysts surveyed by Bloomberg.
Continue Reading...January 27th, 2012 | KMBC
Missouri: Area District Considers School Bus Ads
A bill in the Missouri Legislature would allow school districts to put advertisements on the side of school buses, a potential stream of revenue for those districts.
Continue Reading...January 26th, 2012 | Dara Kam | The Palm Beach Post
School bus ads traveling through House
Yellow school buses could be emblazoned with ads promoting sneakers, power drinks or television shows under a proposal making its way through the Florida legislature.
Continue Reading...January 26th, 2012 | PAULINE W. CHEN, M.D. | The New York Times
Using Symptom Checklists to Sell Drugs
There’s no question that Americans like their prescription medications. We spend nearly twice as much per person on pharmaceuticals as patients in other developed countries do, and we account for nearly half of all sales worldwide. But in 1997, when the Food and Drug Administration loosened its regulations and the United States became one of only four countries to allow direct-to-consumer advertising (the others are New Zealand, Pakistan and South Korea), we entered a new era in pharmaceutical consumerism.