Latest News
June 12th, 2009 | Mei Fong | The Wall Street Journal
In China, Brands Come With Plots
The line between advertisers and entertainment producers is rapidly blurring in China, as many brands go online with their own films and Web series, taking advantage of the shortage of popular shows on China’s state-controlled TV.
Continue Reading...June 11th, 2009 | Joe Guy Collier | The Atlanta Journal-Constitution
Coke Turns to Webisodes to Entice Millennials to Nestea
Nestea isn’t part of the credits; it’s part of the story.
Continue Reading...June 9th, 2009 | Milton J. Valencia | The Boston Globe
Looking for Money in a Name
Imagine heading to Boston’s Gillette Convention Center, or the Coca-Cola Exhibition Center. Under a state Senate proposal, local parks and pools could be named after neighborhood hardware stores or pharmacies.
Continue Reading...June 9th, 2009 | Daniella Miletic | The Age (Australia)
Health Groups Want Ban on Junk-Food Marketing Ploys
Health groups have called on the Federal Government to ban the junk-food industry’s free toy and competition offers often used to promote fast-food meal deals and sugary cereals to children.
Continue Reading...June 6th, 2009 | T.L. Stanley | BrandWeek
Hollywood Continues Its Fast-Food Binge
Family entertainment giant Disney took a stand, several years back, by not renewing a decade-long marketing deal with McDonald’s and flushing fast food and high-calorie snacks out of its promotional system as the childhood obesity debate raged. But now, even as there appears to be stepped-up interest from the federal government over marketing to children, no one has followed Disney’s lead.
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