Latest News
May 13th, 2008 | Eric Newman | AdWeek
New Balance Teams With 'Sesame Street'
New Balance this week teamed with popular educational program Sesame Street for a co-branded collection of children’s shoes that will debut in July.
Continue Reading...May 13th, 2008 | FDA News
GAO Criticizes FDA Regulatory Letters on Violative DTC Ads
The FDA continues to be slow in sending warning or untitled letters to pharmaceutical companies that it suspects of violating direct-to-consumer (DTC) advertising rules, according to a report by the Government Accountability Office (GAO).
Continue Reading...May 13th, 2008 | Nara Schoenberg | Chicago Tribune
She's a B.M.O.C. Meet Alex.
Alex Covington, 20, a junior at Northwestern University, plans Macy’s events on campus, from a sorority slumber party to a casting call for a Web documentary. She hands out fliers, sends out mass e-mails and text messages, and angles for articles in the student newspaper.
Continue Reading...May 12th, 2008 | Press Release
NBC and GM Form Cross-Platform Marketing and Programming Partnership
NBC and GM announced an important cross-platform marketing and programming partnership that will make GM the exclusive automotive integration partner for NBC’s new fall drama “My Own Worst Enemy” (starring Christian Slater).
Continue Reading...May 12th, 2008 | Dave Breitenstein | The News-Press
FGCU Plays Name Game: Campus Structures Titled After Donors
Florida Gulf Coast University is enticing donors by promising their name in lights — rather, on buildings, walls or plaques across campus.
Continue Reading...