Our Mission

Commercial Alert's mission is to keep the commercial culture within its proper sphere,
and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.

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Flickr photo by abdshomad

Infant Formula Marketing

Keep infant formula marketing out of healthcare facilities.

Commercial Advertising in Schools

Commercial Advertising in Schools

Keep commercial advertising out of schools.

Latest News

June 18th, 2014 | Colin Daileda | Mashable

E-Cigarette Brands Battle to Keep Marketing Rights

E-cigarette company executives were forced to defend their marketing campaigns from critics, including U.S. senators, at a hearing on Wednesday that discussed the impact of e-cigarette advertising on children and teens.  Health advocates said they feel e-cigarette ads target kids in ways similar to old cigarette ads did, using everything from cartoons to sexual innuendo. Ads for combustible cigarettes have long been banned because they can cause a litany of health complications, but e-cigarette marketing is almost unregulated.

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June 18th, 2014 | Reuters

Food firms seek to rebuild trust with labelling, ad pledge

PARIS, June 18 (Reuters) - The world’s top food and drink companies announced a raft of measures on Wednesday to try to improve the industry’s image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting deforestation. The Consumer Goods Forum (CGF), an industry network of some 400 retailers, manufacturers and other players from 70 countries with combined sales of 2.5 trillion euros ($3.4 trillion), agreed the commitments at its annual summit in Paris.

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June 17th, 2014 | JESSICA BOISCLAIR | Valley Breeze

North Providence considers 'naming rights' for school money

NORTH PROVIDENCE - In an attempt to acquire more money for the North Providence school district, School Committee members say they’re thinking about selling naming rights for athletic fields, classrooms and even the schools themselves. It’s a plan, some suggest, that could be worth millions of dollars.

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June 10th, 2014 | Jack Neff | Ad Age

Study: Long-Term Sales Lift From Advertising Stronger Than Ever

Does advertising still produce a long-term sales lift like it did decades ago despite years of media fragmentation, relentless ad clutter and smartphones fueling short attention spans? Kellogg total sales lift from Special K ad was 3.5 times the effect in first month.

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June 10th, 2014 | Randall Roberts | LA Times

Nicki Minaj drops new video for 'Pills N Potions' (sponsored by Beats)

Product placement and music videos go hand in hand. What, after all, is a clip but ad placement for an artist’s song? Still, the glaring one in Nicki Minaj’s new “Pills N Potions” clips blurs the line in impressive fashion.
With a few well-placed shots of a Beats-brand portable speaker amid the luxuriously filmed images of Minaj and her onscreen love interest, rapper the Game, the spot mixes marketing, message and meaning like a particularly vivid Saturday night drug cocktail.

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