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September 2nd, 2008 | Business Wire
AmeriHealth NJ Secures Naming Rights to New Jersey Devils’ Practice Facility
AmeriHealth New Jersey, a health care insurance carrier based in Iselin and Mt. Laurel, N.J., has secured exclusive naming rights to the New Jersey Devils’ practice facility, adjacent to the Devils’ Prudential Center arena in Newark.
Continue Reading...September 2nd, 2008 | Jon Kamp | The Wall Street Journal
Pfizer Drops Celebrity Pitch in New Lipitor Spots
Pfizer is set to resume promotion of its blockbuster heart drug Lipitor on television—this time without a celebrity endorsement or expert advice—after a half-year hiatus following claims of misleading advertisements featuring Robert Jarvik, the inventor of an artificial heart.
Continue Reading...September 1st, 2008 | Stuart Elliot | The New York Times
The New Breakfast of Champions?
It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
Continue Reading...August 29th, 2008 | Alicia Mundy | The Wall Street Journal
Making a Name for Drugs Without Using Their Names
Pfizer Inc. has found a way to encourage the use of its antismoking drug Chantix without detailing serious potential side effects through a commercial that doesn’t mention Chantix at all.
Continue Reading...August 29th, 2008 | Shahnaz Mahmud | AdWeek
Fox Soccer Crafts Show for Bass Ale
Fox Soccer Channel is trying its hand at branded entertainment, creating Super Sunday Plus, a 90-minute highlights show covering global soccer—with a twist.
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