Latest News
November 20th, 2008 | Michael S. Rosenwald | Washington Post
McDonald's Courts Moms As Fast-Food Emissaries
The only obstacle between kids and their french fries: Mom.
Continue Reading...November 20th, 2008 | Mike Stobbe | The Washington Times
Study: Banning Fast-Food TV Ads Could Dent Obesity
A little less “I’m Lovin’ It” could put a significant dent in the problem of childhood obesity, suggests a new study that attempts to measure the effect of TV fast-food ads.
Continue Reading...November 19th, 2008 | Stuart Elliott | The New York Times
An Ad Network in Times Square
The medium, Marshall McLuhan once said, is the message. On a familiar building in Times Square, the messages are becoming a medium.
Continue Reading...November 19th, 2008 | Wayne Friedman | MediaDailyNews
Comcast Nets Push Digital Product Placements
Comcast Networks has made a deal with London-based digital product placement company MirriAd for Comcast’s cable networks: E!, Style, Versus, Golf Channel and G4. The media tech company will insert digital product placement images into existing video content as if they were included in the original shows.
Continue Reading...November 18th, 2008 | Stephanie Clifford | The New York Times
A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)
Dr. Pepper plans to announce on Wednesday that, for the first time, it is promoting a professional athlete on bottles that it will distribute nationally. But the shaggy-haired athlete on the label is not a traditional sports star: he’s a 21-year-old who has a three-year, $250,000 contract to play video games.
Continue Reading...