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October 14th, 2008 | Roger Vincent | Los Angeles Times
Naming Rights Could Turn Dodger Diamond Into Gold
Dodger Stadium will still be called Dodger Stadium in the years ahead, but much of the rest of the place is now available to be renamed—for a price—by corporate sponsors willing to add their brands to familiar features of Chavez Ravine.
Continue Reading...October 13th, 2008 | Alana Semuels, | Los Angeles Times
Honda Finds a Groovy New Way to Pitch Products: The Musical Road
The tune was coming from a musical road installed by Honda Motor Co. designed to play the overture when Honda Civics and other cars drove over it, as part of a marketing campaign targeting younger folks. The first musical road in the U.S. is featured in Honda commercials that began Sunday.
Continue Reading...October 13th, 2008 | Rachel Metz | Minneapolis Star-Tribune
In Bid for Small-Business Ads, MySpace Launches Self-Service Advertising Platform
Just because your band doesn’t have the bucks for a six-figure advertising campaign doesn’t mean you wouldn’t be interested in promoting it on MySpace. At least, that’s what the Internet social network is banking on with a new self-service graphical “display” advertising platform that lets small businesses and individuals target their pitches to site users by characteristics like gender, geography and musical preferences.
October 13th, 2008 | Abbey Klaassen | Advertising Age
Will Video Search Ads Be YouTube's Money Mint?
Google is borrowing from its most successful money-minting product, search ads, to goose revenue on its video-sharing site YouTube. The move comes just as YouTube’s search traffic has passed that of the No. 2 search engine behind Google, Yahoo.com.
Continue Reading...October 12th, 2008 | Julie Hinds | Detroit Free Press
'Enemy' Could Be GM's Best Friend
The network and General Motors have teamed up in a special way for “My Own Worst Enemy.” The official announcement back in May called GM “the exclusive automotive integration partner” for the show.
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