June 18th, 2014 | Colin Daileda | Mashable
E-cigarette company executives were forced to defend their marketing campaigns from critics, including U.S. senators, at a hearing on Wednesday that discussed the impact of e-cigarette advertising on children and teens. Health advocates said they feel e-cigarette ads target kids in ways similar to old cigarette ads did, using everything from cartoons to sexual innuendo. Ads for combustible cigarettes have long been banned because they can cause a litany of health complications, but e-cigarette marketing is almost unregulated.Continue Reading...
June 18th, 2014 | Reuters
PARIS, June 18 (Reuters) - The world’s top food and drink companies announced a raft of measures on Wednesday to try to improve the industry’s image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting deforestation. The Consumer Goods Forum (CGF), an industry network of some 400 retailers, manufacturers and other players from 70 countries with combined sales of 2.5 trillion euros ($3.4 trillion), agreed the commitments at its annual summit in Paris.Continue Reading...
June 17th, 2014 | JESSICA BOISCLAIR | Valley Breeze
NORTH PROVIDENCE - In an attempt to acquire more money for the North Providence school district, School Committee members say they’re thinking about selling naming rights for athletic fields, classrooms and even the schools themselves. It’s a plan, some suggest, that could be worth millions of dollars.
June 10th, 2014 | Jack Neff | Ad Age
Does advertising still produce a long-term sales lift like it did decades ago despite years of media fragmentation, relentless ad clutter and smartphones fueling short attention spans? Kellogg total sales lift from Special K ad was 3.5 times the effect in first month.Continue Reading...
June 10th, 2014 | Randall Roberts | LA Times
Product placement and music videos go hand in hand. What, after all, is a clip but ad placement for an artist’s song? Still, the glaring one in Nicki Minaj’s new “Pills N Potions” clips blurs the line in impressive fashion.
With a few well-placed shots of a Beats-brand portable speaker amid the luxuriously filmed images of Minaj and her onscreen love interest, rapper the Game, the spot mixes marketing, message and meaning like a particularly vivid Saturday night drug cocktail.