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October 7th, 2008 | Richard Tedesco | PROMO Magazine
Alltel Targets Latinos with Dia de Los Muertos Concert
Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans.
Continue Reading...October 6th, 2008 | Stuart Elliot | The New York Times
When Doctors, and Even Santa, Endorsed Tobacco
An exhibit that opens on Tuesday in New York presents cigarette ads from the 1920s through the early 1950s in an effort to demonstrate what has changed since then — and what may not have.
October 6th, 2008 | Abbey Klaassen | Advertising Age
Sims Venture Into Outside World Full of Advertising
Electronic Arts, maker of “Sims 3,” is working with IGA to provide dynamic in-game ads—which can be switched in and out of the game via an internet connection—to the latest version of what has become the world’s most-played PC game.
Continue Reading...October 6th, 2008 | Kevin Freking | The Mercury
Children's Ads Provide Junk Food for Thought
For years, health officials have warned that kids were being inundated with commercials about not-so-healthy foods. Now, researchers have put numbers to those warnings in the largest-ever study of commercials aimed at children.
Continue Reading...October 5th, 2008 | Elaine Wong | BrandWeek
Pssst . . . CPG Cos. Love W-O-M
Recognizing that a consumer’s two cents are well worth their dollars, General Mills and Kraft have both launched new word-of-mouth networks.
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