Latest News
May 11th, 2008 | Editorial | Orlando Sentinel
Our Position: It's Time Seminole's School Board Pulled the Plug on Bus Radio and its Ads
Seminole County School Board members ought to tune in to an advisory committee’s recommendation to pull the plug on Bus Radio, the prerecorded music-and-advertising programming being broadcast to students.
Continue Reading...May 9th, 2008 | Richard Tedesco | PROMO Magazine
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.
Continue Reading...May 9th, 2008 | Richard Tedesco | PROMO Magazine
Volkswagen Strikes MLS Sponsorship Deals
Volkswagen has scored deals to be the official car of Major League Soccer and the primary sponsor of D.C. United, one of the U.S. pro soccer league’s most successful franchises.
Continue Reading...May 9th, 2008 | Bloomberg News | The Boston Globe
AMA Calls for Limits on Drug Ads
Drug makers, including Pfizer Inc. and Merck & Co., have deceptively marketed their products to the public, showing the need to limit drug advertisements, lawmakers and the American Medical Association said.
Continue Reading...May 8th, 2008 | Alicia Mundy | The Wall Street Journal
New Rules on Drug Ads Sought
Congressional Democrats are renewing pressure on the drug industry’s direct-to-consumer advertising amid growing tension over the marketing of several best-selling drugs.
Continue Reading...