December 11th, 2013 | Katy Bachman | Ad Week
For the first time, the 4A’s board of directors, execs from the nation’s largest advertising agencies, have gone on record opposing the Senate proposal to limit the advertising tax deduction.
The letter, sent today, was in response to a proposal from Senate finance committee chairman Max Baucus that would reduce the ad tax deduction by half for the first year and amortize the other half over five years.
December 11th, 2013 | Crystal Lewis | Women's eNews
Despite its strong stance in favor of breastfeeding, the American Academy of Pediatricslinks its name to infant-formula promotion through a common hospital freebie; the going-home gift bag for women leaving a hospital after delivery. The bags include free formula.
December 10th, 2013 | Emily Younker | Joplin Globe
JOPLIN, Mo. — The Joplin Board of Education plans to move forward with a proposal to allow sponsorship opportunities, advertising and naming rights around the school district.
Dawn Sticklen, a board member who has been researching the proposal, told the board at its monthly meeting Tuesday night that her recommendation is for the board to allow the sale and placement of age- and content-appropriate advertisements on district property and websites. This could generate new revenue for the school district and build a network of business partners, she said.
December 8th, 2013 | MICHELE YOUNG | Daily News
The City’s Tournament Capital Club Partnership Program has no members so far.
The program, which gives naming rights to a list of City-owned facilities and hands the money over to the Kamloops Sports Council, was launched in May.
December 7th, 2013 | Patti Zarling
GREEN BAY — What’s it worth to have a school named after you? Schools in the Green Bay School District typically are named after local dignitaries, historical figures or geographic areas. The school board, however, is considering allowing a generous donor — and someone with at least a $1 million to spare — to choose the name for a new school for gifted and talented students at 139 S. Monroe Ave., that will open in 2013-14.