October 24th, 2011
Products R Us: Are We 'Brandwashed'?
By Staff
NPR
Lindstrom has learned a few things about advertising and marketing. He’s advised major corporations such as Disney and Proctor & Gamble, and recently wrote a book called Brandwashed, which chronicles the many ways corporations get us to consume their products.
Lindstrom says companies get their hooks into us earlier than we may have thought; he says the average American 3-year-old can recognize 100 brands. That’s not all.
“We even are affected by brand messages before we are born, while we are in the womb,” he says.
He pointed to a recent British study that looked at pregnant women who watched a particular television show. The results showed that babies born to those women who watched the show had a stronger preference for the program than those children whose mothers did not watch the show while pregnant.
Read more: http://n.pr/ndw8z6