October 19th, 2011
GM Is in Talks to Help Bankroll a Guy Ritchie Cannonball Run Remake
By Claude Brodesser-Akner
New York Magazine
The government-owned General Motors may soon be partnering with Hollywood to encourage speeding, drunk driving, and general mayhem. Insiders tell Vulture that the world’s second-largest carmaker is in discussions about backing an update of The Cannonball Run in a deal that would be much larger than your average product placement. With this deal, a new Run could double as a big, two-hour demonstration of GM’s new cars.
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