Neuromarketing
Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.
We see three big potential problems with neuromarketing: (1) increased incidence of marketing-related diseases; (2) more effective political propaganda; and, (3) more effective promotion of degraded values.
We oppose the use of neuromarketing for corporate or political advertising.
More Information
News Releases
Commercial Alert Asks Senate Commerce Committee to Investigate Neuromarketing
Gary Ruskin | July 12th, 2004
Commercial Alert Asks Feds to Investigate Neuromarketing Research at Emory University
Gary Ruskin | December 17th, 2003
Commercial Alert Asks Emory University to Halt Neuromarketing Experiments
Gary Ruskin | November 30th, 2003
Related Articles and Links
Related Articles
WPP, Google to Fund Web-Ad Research
Emily Steel | The Wall Street Journal | March 18th, 2009
The Secretive World Of Product Placement: Branding Strategies of the Future
Jerald Zimmer | BusinessWeek.com | March 10th, 2009
Advertisers to Scan Brain Waves to Improve Marketing
Danielle Demetriou | Telegraph (UK) | November 14th, 2008
Google: This Is Your Brain On Advertising
Mark Walsh | MediaPost | October 23rd, 2008
Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
Nick Carr | The Guardian | April 3rd, 2008
Is the Ad a Success? The Brain Waves Tell All
Stuart Elliot | The New York Times | March 31st, 2008
Advertising's Holy Grail
Jennifer Wells | Globe and Mail | March 14th, 2008
Nielsen Making Brain Waves
Gail Schiller | Hollywood Reporter | February 7th, 2008
If I Only Had a Brain Scan
Aili McConnon | BusinessWeek | January 16th, 2007
Brain Scans Predict When People Will Buy Products
Science Daily | January 4th, 2007
This Is Your Brain on a Strong Brand: MRIs Show Even Insurers Can Excite
Kevin Helliker | Wall Street Journal | November 28th, 2006
What Makes Us Buy?
Thomas K. Grose | Time Magazine | September 18th, 2006
Researchers Get a Super Handle on Ads That Work
Julie Tamaki | Los Angeles Times | February 6th, 2006
Inside The Consumer Mind; What Neuroscience Can Tell Us About Marketing
Wendy Melillo | Adweek | January 16th, 2006
Mapping the Mind; Searching for the Why of Buy
Robert Lee Hotz | Los Angeles Times | February 5th, 2005
If You Have a 'Buy Button' in Your Brain, What Pushes It?
Sandra Blakeslee | The New York Times | October 19th, 2004
Using M.R.I.'s To See Politics On the Brain
John Tierney | The New York Times | April 20th, 2004
Pushing the Buy Button
Clint Witchalls | Newsweek | March 22nd, 2004
Brain Research Tapped to Tell What Buyers like Scientists, Sellers Exploring Together
Carrie Peyton Dahlberg | Sacramento Bee | February 7th, 2004
Advertisers Probe Brains, Raise Fears
David Wahlberg | Atlanta Journal Constitution | January 31st, 2004
Playing With Your Mind: Is Neuromarketing Research Giving Advertisers the Keys to Your Decision-Making?
Dean Schabner | ABCNEWS.com | January 13th, 2004
As a Consumer Thinketh . . .
Christian Science Monitor | December 22nd, 2003
A Probe Inside the Mind of the Shopper
Jerome Burne | Financial Times | November 28th, 2003
There's a Sucker Born in Every Medial Prefrontal Cortex
Clive Thompson | The New York Times | October 26th, 2003
In Search of the Buy Button
Melanie Wells | Forbes | September 1st, 2003
Nader Group Slams Emory for Brain Research
Jim Lovel | Atlanta Business Chronicle | December 8th, 2002
The Science of Shopping
Margo Kelly | CBC Marketplace | December 2nd, 2002
Neuromarketing firm launched by Atlanta ad veteran
Jim Lovel | Atlanta Business Chronicle | June 17th, 2002
External Links
BrightHouse Institute for Thought Sciences Launches First “Neuromarketing” Research Company
BrightHouse Neurostrategies Institute
Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
Samuel McClure et al., Neuron | October 14, 2004