Neuromarketing

Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.

We see three big potential problems with neuromarketing: (1) increased incidence of marketing-related diseases; (2) more effective political propaganda; and, (3) more effective promotion of degraded values.

We oppose the use of neuromarketing for corporate or political advertising.

More Information

News Releases

Commercial Alert Asks Senate Commerce Committee to Investigate Neuromarketing
Gary Ruskin | July 12th, 2004

Commercial Alert Asks Feds to Investigate Neuromarketing Research at Emory University
Gary Ruskin | December 17th, 2003

Commercial Alert Asks Emory University to Halt Neuromarketing Experiments
Gary Ruskin | November 30th, 2003

Related Articles and Links

Related Articles

Earned Media Tops Other Ad Sources, TV Ad Trust Up
Wayne Friedman | Media News Daily | September 17th, 2013

Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad
Ann-Christine Diaz | Ad Age | September 17th, 2013

The Eyes Have It: Marketers Now Track Shoppers' Retinas
EMILY GLAZER | Wall Street Journal | July 16th, 2012

Marketers Tap Not-So-Secret Research Weapon: Hypnosis
Beth Snyder Bulik | Advertising Age | June 18th, 2012

Eye-tracking technology helps marketers and medical professionals alike
Kris Van Cleave | ABC 7 | May 8th, 2012

This is your brain on advertising - neuro-marketing lets marketers get inside your head
John Goddard | The Toronto Star | January 18th, 2012

TV's Still the Best Way for Marketers to Burn Ads into Your Brain
The Atlantic Wire | September 22nd, 2011

WPP funds emotional response measuring tools for ads
Media Daily News | July 22nd, 2011

Songs Stick in Teens' Heads
The Wall Street Journal | June 13th, 2011

Ads Implant False Memories
Wired | May 25th, 2011

P&G Tracks Eyeballs Online -- Literally -- Using Webcam Home Test
Advertising Age | April 15th, 2011

Advocacy group says Your Baby Can Read claims are false; asks FTC to take action
The Washngton Post | April 13th, 2011

WPP, Google to Fund Web-Ad Research
Emily Steel | The Wall Street Journal | March 18th, 2009

The Secretive World Of Product Placement: Branding Strategies of the Future
Jerald Zimmer | BusinessWeek.com | March 10th, 2009

Advertisers to Scan Brain Waves to Improve Marketing
Danielle Demetriou | Telegraph (UK) | November 14th, 2008

Google: This Is Your Brain On Advertising
Mark Walsh | MediaPost | October 23rd, 2008

Neuromarketing Could Make Mind Reading the Ad-Man's Ultimate Tool
Nick Carr | The Guardian | April 3rd, 2008

Is the Ad a Success? The Brain Waves Tell All
Stuart Elliot | The New York Times | March 31st, 2008

Advertising's Holy Grail
Jennifer Wells | Globe and Mail | March 14th, 2008

Nielsen Making Brain Waves
Gail Schiller | Hollywood Reporter | February 7th, 2008

If I Only Had a Brain Scan
Aili McConnon | BusinessWeek | January 16th, 2007

Brain Scans Predict When People Will Buy Products
Science Daily | January 4th, 2007

This Is Your Brain on a Strong Brand: MRIs Show Even Insurers Can Excite
Kevin Helliker | Wall Street Journal | November 28th, 2006

What Makes Us Buy?
Thomas K. Grose | Time Magazine | September 18th, 2006

Researchers Get a Super Handle on Ads That Work
Julie Tamaki | Los Angeles Times | February 6th, 2006

Inside The Consumer Mind; What Neuroscience Can Tell Us About Marketing
Wendy Melillo | Adweek | January 16th, 2006

Mapping the Mind; Searching for the Why of Buy
Robert Lee Hotz | Los Angeles Times | February 5th, 2005

If You Have a 'Buy Button' in Your Brain, What Pushes It?
Sandra Blakeslee | The New York Times | October 19th, 2004

Using M.R.I.'s To See Politics On the Brain
John Tierney | The New York Times | April 20th, 2004

Pushing the Buy Button
Clint Witchalls | Newsweek | March 22nd, 2004

Brain Research Tapped to Tell What Buyers like Scientists, Sellers Exploring Together
Carrie Peyton Dahlberg | Sacramento Bee | February 7th, 2004

Advertisers Probe Brains, Raise Fears
David Wahlberg | Atlanta Journal Constitution | January 31st, 2004

Playing With Your Mind: Is Neuromarketing Research Giving Advertisers the Keys to Your Decision-Making?
Dean Schabner | ABCNEWS.com | January 13th, 2004

As a Consumer Thinketh . . .
Christian Science Monitor | December 22nd, 2003

A Probe Inside the Mind of the Shopper
Jerome Burne | Financial Times | November 28th, 2003

There's a Sucker Born in Every Medial Prefrontal Cortex
Clive Thompson | The New York Times | October 26th, 2003

In Search of the Buy Button
Melanie Wells | Forbes | September 1st, 2003

Nader Group Slams Emory for Brain Research
Jim Lovel | Atlanta Business Chronicle | December 8th, 2002

The Science of Shopping
Margo Kelly | CBC Marketplace | December 2nd, 2002

Neuromarketing firm launched by Atlanta ad veteran
Jim Lovel | Atlanta Business Chronicle | June 17th, 2002

External Links

BrightHouse Institute for Thought Sciences Launches First “Neuromarketing” Research Company

BrightHouse Neurostrategies Institute

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
Samuel McClure et al., Neuron | October 14, 2004