October 19th, 2004
If You Have a 'Buy Button' in Your Brain, What Pushes It?
By Sandra Blakeslee
The New York Times
At issue is whether marketers can exploit advances in brain science to make more effective commercials. Is there a ‘’buy button’’ in the brain?
But the trend also has critics. For example, Commercial Alert, a consumer group that is highly critical of neuromarketing and has called it Orwellian, said that such studies were dangerous.