October 26th, 2003
There's a Sucker Born in Every Medial Prefrontal Cortex
By Clive Thompson
The New York Times
When he isn’t pondering the inner workings of the mind, Read Montague, a 43-year-old neuroscientist at Baylor College of Medicine, has been known to contemplate the other mysteries of life: for instance, the Pepsi Challenge.