October 21st, 2004
In Another Conquest for Product Placement, the New Comedy Central Cartoon for Adults Joins the Trend
By Stuart Elliott
The New York Times
No joke. A new cartoon series on Comedy Central will incorporate the names and products of sponsors into the animated action. Viewers will see animated product placements, ranging from subtle to blatant, in three of the seven 30-minute episodes, for three advertisers: Domino’s Pizza, Red Bull energy drink and Vans sneakers.