April 4th, 2000
Teletubbies Switch Fast-Food Alliance
By Stuart Elliott
New York Times
The colorful Teletubbies, whose marketing work has drawn fire from critics who complain about the commercialization of characters aimed at children, are switching their pitching chores from one fast-food giant to another.
Commercial Alert in Washington, an organization that fights what it considers to be the increasing commercialized content of American culture, complained to PBS, which runs the British-produced TV series featuring the Teletubbies, urging PBS to stop running the show because, the organization says, the characters are being exploited to sell what it deems unhealthy food to toddlers.