November 10th, 2011
The London 2012 Olympic torch relay is following a path that inflames
By Marina Hyde
The Guardian
The British Department for Culture, Media and Sport is liaising with local authorities as to how to stamp out ambush marketing along the top secret Olympic torch route. Those privy to the route, however, are the torch relay sponsors, or the “presenting partners” as they’re called. Coca-Cola is one, Samsung is another, but the only national presenting partner is – hang on, Lloyds TSB!
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