Bus Radio
BusRadio is a new company that plans to put radios with advertising on school buses. Every hour of programming will contain 8 minutes of ads.
BusRadio boasts that it will "take targeted student marketing to the next level," and that it gives advertisers “a unique and effective way to reach the highly sought after teen and tween market”
The ads will even target elementary school children as young as six.
More Information
News Releases
Children’s Advocates Ask Companies Not to Advertise on Bus Radio and Channel One
Gary Ruskin | September 14th, 2006
Commercial Alert Urges Gov. Romney to Expel Radio Ads from Mass. School Buses
Jonathan Rowe and Gary Ruskin | June 5th, 2006
Articles
Selling Out Our Schools
Gary Ruskin | October 8th, 2006
Senate Commerce Committee Tells FCC to Study BusRadio
Gary Ruskin | June 28th, 2006
Tell Your Senators: Vote for BusRadio Study
Gary Ruskin | June 27th, 2006
Related Articles and Links
Related Articles
Advertising Broadcasts on School Buses Run Into Static
Carlos Illescas | The Denver Post | July 3rd, 2009
Your Company's Name Here...
Chris Moran | San Diego Union-Tribune | June 24th, 2009
A Sober Look at Ads and Children
Linda Matchan | The Boston Globe | May 17th, 2009
School Districts Should Pull Plug on BusRadio
Editorial | The Denver Post | March 8th, 2009
School BusRadio Gets Mixed Signals
Carlos Illescas | The Denver Post | March 5th, 2009
Montgomery Schools Cancel Service
Daniel de Vise | The Washington Post | December 12th, 2008
School Bus Radio Service No Music to Some Parents' Ears
Daniel de Vise | The Washington Post | December 11th, 2008
School Buses Could be Rocking to Music
Michael Hewlett | Winston-Salem Journal (NC) | September 26th, 2008
SC Board of Education Bans School Bus Ads
Robert Kittle | News Channel 7 (South Carolina) | September 10th, 2008
TUSD Buses Get Music
Rhonda Bodfield | Arizona Daily Star | June 28th, 2008
Survey Reveals Moms Wary of Ads Aimed at Kids
Beth Snyder Bulik | Advertising Age | June 25th, 2008
Our Position: It's Time Seminole's School Board Pulled the Plug on Bus Radio and its Ads
Editorial | Orlando Sentinel | May 11th, 2008
Show Could be Over for Bus Radio on Seminole County School Buses
Dave Weber | Orlando Sentinel | May 8th, 2008
Letter to SADD Regarding BusRadio
Jim Metrock | May 8th, 2008
Skip iPod: St. Charles Students to get School Bus Music in Trade-Off
Josh Stockinger | Daily Herald (Illinois) | April 29th, 2008
Socorro Students About to Get 'Tuned In'
Ken Molestina | ABC News | April 21st, 2008
Radio on Bus Fosters Quiet, but Not Peace
Winnie Hu | The New York Times | April 17th, 2008
Schools to Get Revenue from Bus Radio Network
Gary Gibula | Chicago Tribune | April 16th, 2008
School Buses Latest Victim of Ad Creep
Adam Remson | Brandweek | February 8th, 2008
Parents Concerned Over Advertising On Bus Radio
Central Florida News | December 3rd, 2007
Bus Radio opens to kids' mixed reviews
Dave Weber | Orlando Sun Sentinel | November 23rd, 2007
Schools tune into bus radio network
Anne Dudley Ellis | Fresno Bee | November 1st, 2007
Second school bus driver raises concerns over radio
Erika Gonzalez | Rocky Mountain News | October 24th, 2007
EHT school board OKs radio deal for buses
Michelle Lee | Press of Atlantic City | October 24th, 2007
Bus Radio needs parental oversight, school driver says
Erika Gonzalez | Rocky Mountain News | October 23rd, 2007
Seminole may make U-turn for bus radio
Dave Weber | Orlando Sun-Sentinel | October 12th, 2007
How did board allow BusRadio onboard?
Logan Jenkins | San Diego Union Tribune | October 11th, 2007
Seminole schools agree to give Bus Radio a trial run, but PTA still wary
Dave Weber | Orlando Sun-Sentinel | October 10th, 2007
Palm Beach County schools consider bus radios with 'age-appropriate' music
Marc Freeman | South Florida Sun Sentinel | October 10th, 2007
Seminole kids could get earful on the bus
Dave Weber | Orlando Sun-Sentinel | October 9th, 2007
School-Bus Medley Falls on Deaf Ears
Bob Hill | Louisville Courier-Journal | May 22nd, 2007
Consumer Groups Lobby to Remove Ads From Schools
Meredith Deliso | Advertising Age | September 20th, 2006
School Bus Radio Venture Raises Safety, Commercialism Concerns
Lesli A. Maxwell | Education Week | September 20th, 2006
Kids Need Radio Silence
Boston Herald | August 12th, 2006
Bus Radio Programs Should Take a Seat
The Republican (MA) | July 10th, 2006
Tune Out; School Bus Radio Advertising Is a Bad Idea
Worcester (MA) Telegram & Gazette | July 8th, 2006
Listen Up: No Radio
Derrick Z. Jackson | Boston Globe | June 10th, 2006
A Different Spin for Ads on the Bus
Robert Tomsho | Wall Street Journal | June 6th, 2006
The Next Niche: School Bus Ads
Caroline E. Mayer | Washington Post | June 4th, 2006
External Links
New York State Dept. of Education memo banning Bus Radio from NY public schools
BusRadio contract with schools
He Cannot Choose But Hear: The Plight of the Captive Auditor
Charles L. Black, Jr., Columbia Law Review, Vol. 53, No. 7 (Nov. 1953), pp 960-72.