December 2nd, 2011
Should schools, cities and landmarks be selling ad space?
By Patt Morrison Show
KPCC
Some cities and schools suffering in the economic downturn have started to allow ads on public space as a means of shoring up their ailing budgets.
Guests:
Tim Terchekexecutive director, Drucker Group ad firm
Elizabeth Ben-Ishai , commercialism expert, Public Citizen
Ira Kalb, professor of marketing, USC’s Marshall of Business
Listen: http://www.scpr.org/programs/patt-morrison/2011/12/01/21588/public-advertising