February 20th, 2012
West York schools might partner in advertising
By WENDY L. GARMAN
The York Dispatch
The West York Area School District is considering a partnership with a marketing firm to help the district secure advertisers willing to sponsor various locations throughout the district.
“We feel like there is real money out there and we just need to tap into it,” said Superintendent Emilie Lonardi.
Assistant business manager Dave Peck told the board that whatever marketing group the board decided to hire would have to maintain the district’s “high ethical standards.”
Read more: http://www.yorkdispatch.com/news/ci_19988106