February 10th, 2012
Your High School's Football Field Just Became Ad Space
By Bob Cook
Forbes
The National Federation of State High School Associations, which oversees the state entities that oversee most of prep sports in America, is now making available to advertisers the green, green grass (or synthetic turf) of high school football fields.
On Feb. 9, NFHS announced its football rule changes for 2012, and, besides a concussion-protection rule that forces a play who gets his helmet dislodged to sit out the next play, one new rule is 1-2-3l, which for the first time allows member high schools to sell on-field advertising.