Field Trips
Corporate marketers have found yet another entry point into our children's education: the field trip. Traditionally seen as an opportunity to broaden student's horizons by learning outside the classroom, field trips are increasingly being used by corporations as a marketing opportunity. Corporations invite classrooms into their stores for free -- betting on return visits and hoping to foster early brand loyalty. At a time of shrinking school budgets, some school administrators have accepted this new type of corporate-indentured education.
Related Articles and Links
Related Articles
Brand-Name Field Trips
Lisa Takeuchi Cullen and Leslie Whitaker | Time Magazine | June 28th, 2004
Brand-Name Field Trips - A Total Sellout
Philadelphia Inquirer | May 29th, 2004
Reading, Writing, Retailing: Field Trips Flock to Stores
Bonnie Miller | Chicago Tribune | February 2nd, 2004
A Growing Marketing Strategy: Get 'Em While They're Young
Caroline E. Mayer | Washington Post | June 3rd, 2003