February 4th, 2011
YMCA, Independent Health ink $2M name deal
BizJournals.com
Independent Health has purchased the naming rights of the new Northeast Family branch of the YMCA Buffalo Niagara.
The $2 million investment creates the Independent Health Family Branch YMCA and gives the health insurance company a seat at the table to develop and access programs for its members.
Read more: http://www.bizjournals.com/buffalo/news/2011/01/27/ymca-ind-health-ink-2m-name-deal.html