February 3rd, 2012
City to look at selling naming rights
By Betsy Bloom
LaCrosse Tribune
Could slapping a new name or logo on city property be a potential moneymaker for La Crosse?
City legal staff is being asked to look at the feasibility of selling naming rights and sponsorships in La Crosse.
The idea came from a “budget road map” developed by department heads in 2011, said council member Andrea Richmond, who introduced a resolution for consideration next week.