November 25th, 2006
In Diabetes Fight, Raising Cash and Keeping Trust
By Marc Santora
The New York Times
SnackWell’s Sugar-Free Lemon Creme cookies have nearly as many calories as some sugar-rich cookies. Yet until recently the box featured an American Diabetes Association logo, advertising the cookie as a “proud sponsor” of the charity’s efforts on behalf of the nation’s 21 million diabetics.
“Maybe the American Diabetes Association should rename itself the American Junk Food Association,” said Gary Ruskin, director of Commercial Alert, a consumer advocacy group.