May 11th, 2011

A new low in trying to buy coverage of pharma products?

Poynter

Last week I posted an item about a skin care firm promising editors $100 if they posted a press release and it resulted in new clients. Now we have an Allergan rep telling a freelance journalist that she can pocket $250 if she participates in the Botox maker’s Facial Aesthetics Advisory Panel on June 9. The pitch says:

Allergan will provide an overview of the evolution of the facial aesthetics marketplace and then will open the panel for discussion. As a seasoned reporter in this space, we would greatly value your feedback, and we’d like to offer you a stipend of $250 for your attendance and insights.

Lisa Collier Cool, who received the offer, calls it “a truly appalling … bribe” that “seems to me like a new low in trying to buy media coverage of pharma products.”

Read more: http://www.poynter.org/latest-news/romenesko/131797/a-new-low-in-trying-to-buy-coverage-of-media-products/

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