February 3rd, 2012
Drug Makers Dial Down TV Advertising
By BRUCE JAPSEN
The New York Times
Spending on the advertising of brand-name prescription drugs on television — which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States — has dropped more than 20 percent in the last five years.
According to new figures from Nielsen, spending on television advertising fell 23 percent to $2.4 billion from the beginning of 2007 to the end of last year. Spending in 2011 dropped 2 percent from 2010, and last year was the fourth consecutive year that such spending fell. Drug companies in the United States spent more than $3.1 billion on advertising pharmaceuticals on television in 2007, Nielsen said.\
Read more: http://nyti.ms/wiyTAZ