February 3rd, 2012

Drug Makers Dial Down TV Advertising

By BRUCE JAPSEN
The New York Times

Spending on the advertising of brand-name prescription drugs on television which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States has dropped more than 20 percent in the last five years.

According to new figures from Nielsen, spending on television advertising fell 23 percent to $2.4 billion from the beginning of 2007 to the end of last year. Spending in 2011 dropped 2 percent from 2010, and last year was the fourth consecutive year that such spending fell. Drug companies in the United States spent more than $3.1 billion on advertising pharmaceuticals on television in 2007, Nielsen said.\

Read more: http://nyti.ms/wiyTAZ

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