April 11th, 2011
'Face'-off in Prozac ad lawsuit
New York Post
This actress doesn’t want to be a pill-popper, not even on television.
A Manhattan woman claims pharmaceutical giant Eli Lilly & Company is giving her high anxiety by using her image to peddle Prozac—without paying her a dime.
Gwendolyn Bucci, 55, says she didn’t know she was a citizen of “Prozac Nation” until February, when she discovered her face had been used in advertising for the decade-old antidepression drug without her permission.
“Lilly has refused to acknowledge any unauthorized usage of the images, [and] refused to stop using the images in its commercials,” the auburn-haired beauty alleges.
Bucci, who lives in NoLIta, is also seeking $450,000 in damages in a Manhattan Supreme Court lawsuit she filed against the company last week.