May 18th, 2011
How the Heart Rhythm Society Sells Access
The Heart Rhythm Society’s annual conference is a marketing bonanza for drug companies and medical device makers. Last year, firms spent $5 million festooning the conference with ads and on exhibits, sponsorships or educational grants. Click on a logo to see who bought what and how much they paid the society, whose 5,100 members are gatekeepers for billions spent on medical procedures.