September 5th, 2005

New Zealand to Ban DTC Advertising by 06

Advertising Age

New Zealand, the only other country beside the U.S. to allow direct-to-consumer pharmaceutical advertising, is seeking to ban the practice effective in 2006.  New Zealand’s Ministry of Health, similar to the U.S.’s Food and Drug Administration, has had a voluntary moratorium on DTC advertising in place since December of 2004.  But health minister Annette King said that on the advice of professional and consumer groups, she hopes to ban DTC advertising by next year.  Much like consumer advocacy groups in the U.S. claim, Ms. King said her reasoning was that the benefits of DTC do not outweigh the risks.  Ms. King cannot act without the approval of the New Zealand Cabinet.

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