January 18th, 2012
The Evil Marketing Genius of Paula Deen, the New Face of Diabetes
By Daniel D. Snyder
Yesterday, television personality and southern food mogul Paula Deen stopped by NBC’s Today show and revealed to Al Roker—and the rest of the world—that she has been living with type 2 diabetes for several years. The carefully staged appearance—and the rumors circulating about it for days before—is one of the first steps in Deen’s quest to rebrand herself as the new patron saint of healthy foods. But her approach to the issue has angered her critics, new and old, who feel she’s deliberately avoiding any tangible connection between the butter-heavy diet she’s spent years promoting on various Food Network programs and the onset of her disease.