November 14th, 2011
The selling of OxyContin
By Tom Blackwell
It was a pleasant, informative break from the grind for a crowd of local doctors: lunch and a series of lectures at Vancouver’s chic Four Seasons Hotel, all presented free by Purdue Pharma, which had just rolled out a new pain drug called OxyContin.
The specialists Purdue paid to speak at the 1997 forum, including Toronto’s Dr. Brian Goldman, who now hosts a popular CBC-Radio show, encouraged doctors to overcome fear of such “opioid” medicines and consider them even for patients with chronic non-cancer pain.
Similar, Purdue-sponsored talks were held across the country in the following months and years, while sales reps fanned out to visit family doctors and others, promoting the drug’s continuous-release convenience and its supposedly low potential for abuse.
Read more: http://natpo.st/uIcbZk