Latest News
June 12th, 2009 | The Wall Street Journal
In China, Brands Come With Plots
The line between advertisers and entertainment producers is rapidly blurring in China, as many brands go online with their own films and Web series, taking advantage of the shortage of popular shows on China’s state-controlled TV.
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June 11th, 2009 | The Atlanta Journal-Constitution
Coke Turns to Webisodes to Entice Millennials to Nestea
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June 9th, 2009 | The Boston Globe
Looking for Money in a Name
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June 9th, 2009 | The Age (Australia)
Health Groups Want Ban on Junk-Food Marketing Ploys
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June 4th, 2009 | Advertising Age
Bravo's 'Top Chef Masters' Sprinkled With More Upscale Sponsors
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June 4th, 2009 | USA Today
Packers Could Sell Ad Space on Practice Jerseys
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June 6th, 2009 | BrandWeek
Hollywood Continues Its Fast-Food Binge
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May 1st, 2009 | The Wall Street Journal
Hasbro and Discovery Form Children's TV Network
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May 1st, 2009 | USA Today
Bottom's Up: Sponsored Seats Generate Revenue for MLB Teams
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April 30th, 2009 | Los Angeles Times
Toy Maker Hasbro Partners with Discovery Kids Network on New Channel
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April 30th, 2009 | The Wrap
Hasbro/Discovery Kids TV Deal May Rankle FCC