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February 2nd, 2012 | Elizabeth Ben-Ishai
Report: Cash-Strapped Schools Raise Only Minimal Revenues Through In-School Advertising
Faced with state funding cuts and shrinking budgets, many school districts across the country are seeking to raise funds by selling commercial advertising on school properties. Ads appear on school lockers, lunch trays, wall spaces, athletic facilities, websites, school buses and elsewhere. But the risks to children of commercializing schools far outweigh the miniscule revenues raised by these schemes, according to a report released today by Public Citizen.
In “School Commercialism: High Costs, Low Revenues,” Public Citizen found that school advertising programs are providing less than half of one percent of school revenues, and often far less. Public Citizen surveyed the nation’s 25 largest school districts; 10 reported that they maintained in-school advertising programs or were considering such programs. No program reported raising more than $250,000. No program reported raising more than .03 percent of the school system’s overall budget.
Continue Reading...February 3rd, 2012 | Karlene Lukovitz | MediaPost News
Coke Effort Encourages African-American Teens
A Coca-Cola “Pay It Forward” contest tied into Black History Month is offering teens a chance to win “apprentice experiences” with “celebrity history-makers.”
Continue Reading...February 3rd, 2012 | Stuart Elliott | The New York Times
Before the Toss, Super Bowl Ads
The Super Bowl has long been the biggest day of the year for advertising, as more than 100 million Americans watch television’s most expensive and daring commercials. Unlike years past, one thing will be mostly missing this year: surprise.
Continue Reading...February 3rd, 2012 | Betsy Bloom | LaCrosse Tribune
City to look at selling naming rights
Could slapping a new name or logo on city property be a potential moneymaker for La Crosse? City legal staff is being asked to look at the feasibility of selling naming rights and sponsorships in La Crosse.
Continue Reading...February 3rd, 2012 | BRUCE JAPSEN | The New York Times
Drug Makers Dial Down TV Advertising
Spending on the advertising of brand-name prescription drugs on television — which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States — has dropped more than 20 percent in the last five years.
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