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February 2nd, 2012
Report: Cash-Strapped Schools Raise Only Minimal Revenues Through In-School Advertising
Faced with state funding cuts and shrinking budgets, many school districts across the country are seeking to raise funds by selling commercial advertising on school properties. Ads appear on school lockers, lunch trays, wall spaces, athletic facilities, websites, school buses and elsewhere. But the risks to children of commercializing schools far outweigh the miniscule revenues raised by these schemes, according to a report released today by Public Citizen.
In “School Commercialism: High Costs, Low Revenues,” Public Citizen found that school advertising programs are providing less than half of one percent of school revenues, and often far less. Public Citizen surveyed the nation’s 25 largest school districts; 10 reported that they maintained in-school advertising programs or were considering such programs. No program reported raising more than $250,000. No program reported raising more than .03 percent of the school system’s overall budget.
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