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September 2nd, 2008 | Business Wire
AmeriHealth NJ Secures Naming Rights to New Jersey Devils’ Practice Facility
AmeriHealth New Jersey, a health care insurance carrier based in Iselin and Mt. Laurel, N.J., has secured exclusive naming rights to the New Jersey Devils’ practice facility, adjacent to the Devils’ Prudential Center arena in Newark.
Continue Reading...September 2nd, 2008 | Jon Kamp | The Wall Street Journal
Pfizer Drops Celebrity Pitch in New Lipitor Spots
Pfizer is set to resume promotion of its blockbuster heart drug Lipitor on television—this time without a celebrity endorsement or expert advice—after a half-year hiatus following claims of misleading advertisements featuring Robert Jarvik, the inventor of an artificial heart.
Continue Reading...September 1st, 2008 | Stuart Elliot | The New York Times
The New Breakfast of Champions?
It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
Continue Reading...Last Month
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August 29th, 2008 | Alicia Mundy | The Wall Street Journal
Making a Name for Drugs Without Using Their Names
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August 29th, 2008 | Shahnaz Mahmud | AdWeek
Fox Soccer Crafts Show for Bass Ale
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August 28th, 2008 | Jennifer Saranow | The Associated Press
Retailers Give it the Old College Try
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August 28th, 2008 | Eric J. Lyman | The Hollywood Reporter
Italy OKs TV product placement
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August 28th, 2008 | Richard Sandomir | The New York Times
As Jets Sell Seat Licenses, a Fan Looks for a Sponsor
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August 27th, 2008 | Emily Bryson York | Advertising Age
Does Marketing Contribute to Obesity in African-Americans?
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August 27th, 2008 | Brian Morrissey | AdWeek
TV's Future Looks Like Web's Present
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August 27th, 2008 | PPN Staff | Product Placement News
Samsung Product Placement
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August 25th, 2008 | Abbey Klaassen | Advertising Age
Facebook Proposes 'Engagement Ads,' Educates Marketers
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August 23rd, 2008 | Evin Demirel | Arkansas Democrat Gazette
Naming Bridge at LR Said to be Worth $750,000
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August 22nd, 2008 | Medical News Today
Tobacco Industry's Marketing Linked To Youth Smoking
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August 22nd, 2008 | Darren Davidson | Brand Republic
Michael Phelps Criticised for Frosted Flakes Sponsorship Deal
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August 22nd, 2008 | Dan Macsai | BusinessWeek
Marketing to Millennials
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August 21st, 2008 | Emily Steel | The Wall Street Journal
The Ad Changes With the Shopper in Front of It
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August 20th, 2008 | Brent Kendall | The Wall Street Journal
FTC Limits Prerecorded Calls
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August 20th, 2008 | Ross Kenneth Urken | The Wall Street Journal
FTC Commissioner Tackles Ads for Kids
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August 20th, 2008 | Richa Schapiro | New York Daily News
Breakfast of a champion? Frosted Flakes! Phelps signs with cereal
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August 19th, 2008 | Geoffrey A. Fowler and Betsy McKay | The Wall Street Journal
Coke Pins China Hopes On Blitz in Beijing
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August 19th, 2008 | Grant Robertson | The Globe and Mail (Canada)
McDonald's Scores Gold with Plugs by Athletes
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August 19th, 2008 | Cheryl Lu-Lien Tan | The Wall Street Journal
Retailers 'Sell' to Young Virtually
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August 18th, 2008 | Shahnaz Mahmud | AdWeek
Axe Sponsors, Co-Stars in Web TV Series
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August 18th, 2008 | Evelyn Lee | NJ Biz
M&M’s Get Sweet on Hispanics
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August 17th, 2008 | Laura Petrecca and Bruce Horovitz | USA Today
Papa John's Pie in the Sky
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August 15th, 2008 | Geoffrey A. Fowler | The Wall Street Journal
Seeking Post-Game Sponsors
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August 15th, 2008 | Kaleem Aftab | The Independent
How Marketing is Taking Over the Film Industry
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August 14th, 2008 | Stuart Elliot | The New York Times
You Are Here (and Probably Seeing an Ad)
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August 14th, 2008 | Sarah A. Webster | Detroit Free Press
Ford's Ka Coming to a Theater Near You
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August 12th, 2008 | Jerry Hirsch | Los Angeles Times
Taking Shots at ShotPaks
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August 12th, 2008 | Catherine Holahan | BusinessWeek
Crying Foul over Online Junk Food Marketing
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August 12th, 2008 | Stuart Elliot | The New York Times
A Film on the Trucking Life Also Promotes a Big Rig
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August 12th, 2008 | Broadcasting & Cable
The Battle for the Lower Third
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August 7th, 2008 | Andrew Hampp | Advertising Age
Dell Sponsors A&E Reality Series
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August 7th, 2008 | Claude Brodesser-Akner | Advertising Age
On Ad-Less 'L Word,' Brands Become Part of the Plot
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August 7th, 2008 | Ira Teinowitz | Advertising Age
NCAA Says It Won't Tighten Rules on Beer Ads
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August 7th, 2008 | Dawn C. Chmielewski | Los Angeles Times
Disney to Target Boys with Rebranded Cable Channel
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August 6th, 2008 | Miguel Helft | The New York Times
Google’s New Tool Is Meant for Marketers
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August 6th, 2008 | Della de Lafuente | AdWeek
Nestle Pitches Pure Life to Latinos
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August 5th, 2008 | Shahnaz Mahmud | AdWeek
SinglePoint Serves Ads to Mobile Phones
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August 5th, 2008 | Ira Teinowitz | Advertising Age
NCAA Coaches Urge Ban on Beer Ads
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August 1st, 2008 | Stephanie Clifford | The New York Times
Summer Silliness Brings a Pizza Field and a Giant Oreo