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February 7th, 2012 | Ed Silverman | Pharmalot

FDA: Replace Babies In Ads With More Risk Info

Fifteen years after the FDA greatly expanded direct-to-consumer advertising, the agency is proposing new rules that would require drugmakers to limit the happy-go-lucky images that - sometimes, incongruously - are used to promote meds for extremely serious and sobering illnesses. And, not surprisingly, the agency may revise current rules so side effect info is easier to digest.

February 7th, 2012 | Joseph Turow | The Atlantic

A Guide to the Digital Advertising Industry That's Watching Your Every Click By Joseph Turow

At the start of the 21st century, the advertising industry is guiding one of history’s most massive stealth efforts in social profiling.

February 7th, 2012 | Molly Tippen | Dearborn Patch

Dearborn Schools Evaluate District Advertising Policy

It used to be that a parent could walk into their child’s school and be reasonably sure of what it would look like–endless rows of identical metal lockers; a central office for students, staff and parents; classrooms endowed with industrial-looking desks, and of course, blackboards. But that view could soon change at some of Dearborn Public Schools’ 32 facilities if the Board of Education revises the district’s current advertising policy to allow advertising from local businesses inside school facilities, at its athletic fields, inside school buses or on its website. The policy could also expand and define guidelines for sponsorship and philanthropic publicity.

February 7th, 2012 | BBC

London 2012: Naming rights for sale for Olympic venues

Rights for the Olympic Stadium, Multi-Use Arena and Aquatics Centre have been made available.

February 7th, 2012 | Jason Hibbs | Local WPSD

Parents, educators at odds over school bus ads

By the end of this year, the big yellow bus might not be so yellow. While federal standards require all school buses be painted in bright yellow for safety’s sake, lawmakers in two Local 6 states want to cover some of that yellow with ads.

February 7th, 2012 | CHRISTINE HAWES | Bradenton Herald

Manatee school board to explore corporate sponsors

Google, Lowe’s, Nike and other national corporate names may soon be present on ballfields, websites, brochures and other items representing Manatee County’s public schools.

February 7th, 2012 | Jennifer Pagliaro | The Toronto Star

Canada: Natrel accused of milking parents' fear with Baboo, a toddler drink

A new milk product for toddlers has drawn criticism for preying on parental worry by creating a product where one isn’t needed.

February 7th, 2012 | Chelsea Conaboy | Boston.com

Clipboard: Hospitals mine electronic health records for marketing data

I often have written here about the many ways electronic records could help doctors improve the health of their patients, empowering them to catch adverse drug interactions, communicate with each other, or identify patients who are due for preventative screenings. But Phil Galewitz reports for Kaiser Health News about how some hospitals are using the records to improve their own financial health.

February 6th, 2012 | CBS St. Louis

New Missouri Bill Would Allow Advertisements On School Buses

A new bill proposed by House Republican Mike Kelley, of Lamar, will offer advertising space within and outside school buses.

February 6th, 2012 | Raj Patel | The Atlantic

Abolish the Food Industry

If public health is a legitimate reason to curb corporations’ advertising to kids, why limit bans to cigarettes, booze, and toys in happy meals, and not include, say, all unhealthy food?

February 6th, 2012 | Editorial | Philadelphia Daily News

DN Editorial: Your ad here?

Philadelphia City Council, and Blondell Reynolds Brown in particular, are to be commended for thinking of creative new ways to fund the schools. We think that one idea - keeping bars open an hour later to capture more drink tax - frankly is less harmful than the idea of allowing advertising on school buses.

February 6th, 2012 | Julie Deardorff | Chicago Tribune

Critics pounce on Coke, Pepsi health initiatives

Sodas, sports drinks and other sugary beverages are an unhealthy choice for kids, according to the nation’s leading pediatricians’ group, which strictly opposes the sale and advertising of the products in schools.

Yet Coca-Cola’s Live Positively slogan and the soda-maker’s familiar red-and-white logo pop up on the American Academy of Pediatrics’ consumer education website, healthychildren.org, in a corporate sponsorship that some health experts denounce as a serious conflict of interest.

February 3rd, 2012 | Karlene Lukovitz | MediaPost News

Coke Effort Encourages African-American Teens

A Coca-Cola “Pay It Forward” contest tied into Black History Month is offering teens a chance to win “apprentice experiences” with “celebrity history-makers.”

February 3rd, 2012 | Stuart Elliott | The New York Times

Before the Toss, Super Bowl Ads

The Super Bowl has long been the biggest day of the year for advertising, as more than 100 million Americans watch television’s most expensive and daring commercials. Unlike years past, one thing will be mostly missing this year: surprise.

February 3rd, 2012 | Betsy Bloom | LaCrosse Tribune

City to look at selling naming rights

Could slapping a new name or logo on city property be a potential moneymaker for La Crosse? City legal staff is being asked to look at the feasibility of selling naming rights and sponsorships in La Crosse.

February 3rd, 2012 | BRUCE JAPSEN | The New York Times

Drug Makers Dial Down TV Advertising

Spending on the advertising of brand-name prescription drugs on television — which not long ago was a fast-growing marketing venue for the pharmaceutical industry in the United States — has dropped more than 20 percent in the last five years.

February 3rd, 2012 | John Rawlins | 6abc.com

Is advertising coming to Philly school buses?

This morning, Councilwoman Blondell Reynolds Brown introduced a bill that, if Harrisburg gives its blessing, would allow advertising on at least the 417 yellow schools buses owned and operated by the Philadelphia School District.

February 3rd, 2012 | Elie Mystal | Above the Law

True Story: Harvard Law Sells Naming Rights to Its New Bathrooms, and a Berkeley Law Professor Could

This week, Harvard Law School unveiled its brand new Wasserstein Hall — a behemoth of a law building that will serve the needs of Harvard law students for generations, maybe even centuries. Wasserstein Hall contains the Caspersen Student Center, and enough commemorative plaques to fill a plaque store. The building also contains the Falik Men’s Room.

February 2nd, 2012 | Barry Svrluga | Washington Post

Super Bowl 2012: Marketing hype runs from beer and cars to condoms and cookies

It is Super Bowl week, so it is naturally time for Budweiser and Bud Light and Bud Light Platinum (huh?) to tout their wares. Coca-Cola will be there, so Pepsi has to be, too. Honda and Toyota, Best Buy and Bridgestone, M&M’s and MetLife, the usual characters filling the usual starring roles on the most important day in American marketing.

February 2nd, 2012 | WFTV

Lawmakers may approve advertising on school buses

A bill that would allow advertisements on school buses just hit the House floor in Tallahassee. Advocates believe it could bring in $100 million to local school districts that are struggling with budget shortfalls. However, Eyewitness News found out a group of bus drivers say the ads raise safety issues.

February 1st, 2012 | RICHARD SANDOMIR | The New York Times

Marketing to Young Fans on Their Technology Level

The founders of the Whistle have a single aspiration: create an ESPN for kids.

Last Month

January 31st, 2012 | Katie Hetrick | Press & Guide

Advertising inches forward in Dearborn Schools
January 31st, 2012 | Associated Press | Washington Post

US Chamber of Commerce weighs in on suit over new graphic cigarette warning labels
January 31st, 2012 | Tamara McClintock Greenberg | Huffington Post

Orgasm Inc.: Filmmaker Liz Canner on Women and the Orgasm Industry
January 31st, 2012 | Laura Petrecca | USA Today

Marketers such as VW use ads to promote their Super Bowl ads
January 31st, 2012 | Marc Graser | Variety

Chevy vehicles star in Univision telenovela
January 30th, 2012 | Meghan Kelly | Venture Beat

96 percent of Google’s revenue is advertising, who buys it? (infographic)
January 30th, 2012 | Editorial | TCPalm

Thumb down: Florida lawmakers should reject proposal to sell naming rights for school cafeterias, ad
January 30th, 2012 | Linda Girardi | The Beacon-News

Kaneland schools to consider stadium advertising banners as revenue source
January 27th, 2012 | Bernice Yeung | California Watch

US guidelines on food marketing to kids stalls
January 27th, 2012 | Duane D. Stanford | Bloomberg Business Week

PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail
January 27th, 2012 | KMBC

Missouri: Area District Considers School Bus Ads
January 26th, 2012 | Dara Kam | The Palm Beach Post

School bus ads traveling through House
January 26th, 2012 | PAULINE W. CHEN, M.D. | The New York Times

Using Symptom Checklists to Sell Drugs
January 25th, 2012 | AMY CHOZICK | The New York Times

These Lab Specimens Watch 3-D Television
January 24th, 2012 | Stuart Elliott

Marketers, Seeking Family Show, Hold Script Contes
January 24th, 2012 | Jon Murray | Indianapolis Star

Indy sells naming rights to snow-fighting fleet to Cargill
January 24th, 2012 | David Foster | Lehigh Valley Live

Phillipsburg School District to display corporate advertisements in schools
January 24th, 2012 | Daniel Ruth | Tampa Bay Times

Brand names and lawmakers' games
January 24th, 2012 | Associated Press | CBS News

Durbin: For-profit colleges target veterans
January 23rd, 2012 | Kathleen McGrory | Miami Herald

Bill would allow Florida to sell naming rights to state-owned facilities
January 23rd, 2012 | Stuart Pfeifer | Los Angeles Times

House members call for probe into Lap-Band safety, marketing
January 23rd, 2012 | Bruce Bower | Science News

Junk food in schools gets weighty reprieve
January 23rd, 2012 | Eureka Alert

Study: Quebec ban on fast-food ads reduced consumption of junk food
January 23rd, 2012 | CHELYEN DAVIS | Fedricksburg.com

Governor wants to sell naming rights for roads, bridges
January 23rd, 2012 | David Boghossian | Huffington Post

The Product Placement Presidency
January 23rd, 2012 | Francisco Vara-Orta | My SA

South San latest to allow ads on buses
January 23rd, 2012 | abc RTV6

School Bus Ads Could Help Struggling Districts
January 19th, 2012 | Tom Philpott | Mother Jones

Paula Deen Hawks a Dubious Diabetes Drug
January 19th, 2012 | John P. Huston | Trib Local

New Trier to discuss naming rights, advertising
January 19th, 2012 | SOPHIA TAREEN | Chicago Tribune

Illinois AG files suit against for-profit college
January 19th, 2012 | Associated Press | WLWT

Ky. House OKs Advertising On School Buses
January 19th, 2012 | Mike Hale | The New York Times

A Commercial, Sandwiched Between Lines of Dialogue on ‘Hawaii Five-0’
January 18th, 2012 | Daniel D. Snyder | The Atlantic

The Evil Marketing Genius of Paula Deen, the New Face of Diabetes
January 18th, 2012 | John Goddard | The Toronto Star

This is your brain on advertising - neuro-marketing lets marketers get inside your head
January 18th, 2012 | INFACT Canada/IBFAN North America | Informed Parent

Abbott Nutrition Webcast to Target Canadian Health Care Providers
January 18th, 2012 | Marion Callahan | The Parkland News

Plan for ads on Parkland buses stalls
January 17th, 2012 | Farah Miller and Emma Gray | Huffington Post

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing
January 17th, 2012 | Marion Callahan | The Parkland News

Parkland looks to allow advertising on school buses
January 17th, 2012 | ANGIE HATTON | Murray Ledger & Times

Superintendents are skeptical of proposed school bus ads bill
January 17th, 2012 | Editorial | Orlando Sentinel

Get-rich schemes not schools' funding key
January 13th, 2012 | AFP | Medical XPress

Australia fumes over smoking kangaroos
January 13th, 2012 | Chris Kirkham | Huffington Post

Kaplan University: Preying On 'Pain' And 'Fears' Of Low-Income Students Is Not 'Remotely Deceptive'
January 13th, 2012 | Nat Ives | Advertising Age

Newsweek Reviving Its 1960s Design for 'Mad Men' Issue, Down to the Ads
January 13th, 2012 | Clifford Coonan, Marc Graser

Lenovo big on promos
January 13th, 2012 | Stuart Elliott | The New York Times

In New Ads, Stirring Memories of Commercials Past
January 12th, 2012 | JERÉ LONGMAN | The New York Times

As Sponsorships Dwindle, Track Officials Loosen the Rules for Athletes
January 12th, 2012 | Betsy Morais | The Atlantic

Did Purell Pay to Appear in the 'Dragon Tattoo' Torture Scene?
January 12th, 2012 | Katy Bachman | AdWeek

What Advertisers Can Expect From Washington in 2012
January 12th, 2012 | Lisa Lacy | ClickZ

Coca-Cola's New Tumblr Shares Happiness
January 12th, 2012 | Bruce Ritchie | The Current

Bill to OK sale of naming rights for state trails passes through committee
January 11th, 2012 | David Gianatasi | AdWeek

World's Most Stunning Beauty Product: Fotoshop by Adobé Transform your look today
January 11th, 2012 | Ed Silverman | Pharmalot

Abbott Labs, Fibrates And A Review Article
January 11th, 2012 | Connie Leonard | Wave 3

School bus ads talk alive again in Frankfort
January 10th, 2012 | Alice Park | Time

Can Online Games Influence What Kids Eat?
January 10th, 2012 | Ezra Klein | Washington Post

Human knowledge, brought to you by . . .
January 10th, 2012 | Sarah Schmidt | Vancouver Sun

Canadians back ban on junk food ads targeting kids: Survey
January 10th, 2012 | JEFF DINUNZIO | The New York Times

Wary of Energy Drinks in an Adrenaline Sport
January 9th, 2012 | Associated Press | Miami Herald

Fla. school bus ad bill narrowly gets panel's nod
January 9th, 2012 | Coalition to Ban Alcohol Ads on Public Property in Los Angeles | MarketWatch, WSJ

Coalition to Ban Alcohol Ads on Public Property in Los Angeles Hits the Streets
January 9th, 2012 | Isabel Mascarenas | 10 News Tampa

Selling naming rights to a public school cafeteria, a good idea?
January 9th, 2012 | JJ Otten, et al. | American Journal of Preventive Medicine

Food Marketing to Children Through Toys
January 1st, 2012 | Sarah Mahoney | MediaPost News

Softer Diet Industry Guns For Tubby Men
January 1st, 2012 | ANDREW ADAM NEWMAN | The New York Times

Enticing Doctors to Endorse a Weight-Loss Program

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