September 10th, 2003
New York Picks Its Beverage, for $166 Million
By David M. Herszenhorn
The New York Times
For the right price, the Big Apple is happy to be called the Big Snapple. Under a five-year $166 million deal announced yesterday, Snapple, the beverage company that claims its drinks are made from the best stuff on earth, and New York City, which claims to be the capital of the world, are uniting to promote each other. Snapple is now an official beverage of the city.