April 24th, 2006
Advertiser Counts on Sheep to Pull Eyes Over the Wool
By Doreen Carvajal
The New York Times
The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns. Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.
- Posted by Michael Kooi on April 26th, 2006