July 26th, 2006
TiVo Is Watching When You Don’t Watch, and It Tattles
By Saul Hansell
The New York Times
As the advertising and television industries debate how to measure viewers of shows watched on digital video recorders, the pioneering maker of the recorders, TiVo, is getting into the argument. It is starting a research division to sell data about how its 4.4 million users watch commercials — or, more often, skip them.