November 29th, 2006
In Utah, the Half-Life of Arena Naming Rights
By Richard Sandomir
The New York Times
Arenas and stadiums derive their names from many industries. Banks, airlines, insurers and car manufacturers. Telephone and computer companies. An overnight deliverer. And beer, soft drink and ketchup makers. And now, Energy Solutions, a benignly named company that disposes of nuclear waste, has replaced Delta Air Lines as the home of the Utah Jazz.