June 6th, 2008
A Live Promotion, at 14,000 Feet
By Eric Pfanner
The New York Times
Live TV advertisements have been making a comeback in the United States, usually with the host of a late-night program promoting the virtues of a specific product — for instance, Jimmy Kimmel and a sidekick doing a skit about Quiznos subs. The idea is to reach people who normally fast-forward through commercials, and at the same time to have the host’s popularity rub off on the brand.