July 2008
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July 31st | Andrew Hampp | Advertising Age
Unilever's Degree Nabs Starring Role on Sci Fi Channel
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July 31st | Russell Contreras | The Boston Globe
Schools Seek Ads for Sports
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July 30th | MarketWatch
1-in-5 Marketers Say They Have Bought Ad Space in Return for a News Story
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July 30th | John Vomhof Jr. | Minneapolis / St. Paul Business Journal
Midway Naming Rights Deal Puts Saints in ‘Skinny Water Stadium,’ for a Week
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July 30th | QSR Magazine
BK Markets to Young Hispanics
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July 30th | PRNewswire
Nielsen Tracks TV Ratings in Chinese Subway for the First Time
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July 30th | Emma Hall | Advertising Age
Mother Says to Eat Your Soup (and Hum a Tune too)
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July 29th | Amy Johannes | PROMO Magazine
JCPenney Creates Online Game for College Girls
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July 29th | Kevin Freking | The Associated Press
FTC: Kids Target of $1.6 Billion in Food Ads
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July 28th | Ethan Smith and Julie Jargon | The Wall Street Journal
Chew on This: Hit Song Is a Gum Jingle
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July 28th | Richard Tedesco | PROMO Magazine
Carvel, Kraft Join Youth Soccer Tour
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July 28th | Megan McIlroy | Advertising Age
Brands Are the Stars in New Slew of Online Instructional Videos
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July 25th | Ellen Nakashima | The Washington Post
Internet Firm Says It Targeted Ads To Customers' Web-Surfing Habits
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July 24th | Amy Johannes | PROMO Magazine
Kmart Gets Kids to Create Ads
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July 24th | Olga Kharif | BusinessWeek
Now ISPs Want to Serve You Ads, Too
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July 24th | Emma Hall | Advertising Age
What's That Smell in the Movie Theater? It's an Ad
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July 24th | Andrea K. Walker | The Baltimore Sun
Under Armour in Public Eye
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July 23rd | Richard Tedesco | PROMO Magazine
USA Revs Up Product Integrations for Top Performers
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July 23rd | Paul Bond | The Hollywood Reporter
TiVo, Amazon Team Up
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July 22nd | Stephanie Clifford | The New York Times
A Product’s Place Is on the Set
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July 22nd | Alana Semuels | Los Angeles Times
Some Find Corporate Sponsorship of Walk of Fame Hard to Swallow
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July 21st | Alana Semuels | Los Angeles Times
Research Firm Nielsen Tallying Product Placement Ads
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July 20th | Richard Sandomir | The New York Times
Citigroup Puts Its Money Where Its Name Will Be
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July 18th | Jim Puzzanghera | Los Angeles Times
House Panelists Seek Opt-In Rule for Web Tracking
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July 17th | Brian Morrissey | AdWeek
Meebo Brings Ads to IM Conversations
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July 17th | Beth Snyder Bulik | Advertising Age
'Wall-E' Gives Glimpse of Product Placement's Future
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July 15th | PROMO Magazine
Tang Gets Kicks with Soccer Tie-in for Latino Kids
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July 15th | Michael Bush | Advertising Age
Airlines Stamping Ads Onto Boarding Passes
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July 15th | PRNewswire-FirstCall
Sears 'Arrives' on the Social Networking Scene
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July 15th | PRNewswire-HISPANIC PR WIRE
M&M'S Brand Launches Major Hispanic Marketing Campaign
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July 14th | Steve McClellan | AdWeek
AmEx, 'Project Runway' Forge Integrated Pact
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July 13th | Susan Linn | The Charleston Gazette
Does America Need Strong Laws to Fight Obesity? Yes
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July 12th | Lauren A.E. Schuker | The Wall Street Journal
DVDs Will Include Antismoking Announcements
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July 11th | Della de Lafuente | AdWeek
Hispanic Ad Spend Up 3% in '07
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July 10th | Jim Edwards | BrandWeek
Pharma Group Issues Guidelines
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July 10th | Emma Hall | Advertising Age
Sponsors Provoke More Emotional Response in Fans
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July 9th | Andrew Hampp | Advertising Age
Geico Integrated Into Wii Games
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July 9th | John Gaudiosi | Advertising Age
Atari Creator Says Games Fertile Ground for Marketers
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July 8th | Andrew Hampp | Advertising Age
Sour Patch Kids Turn to MTV Networks to Try Out I-TV
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July 8th | WebWire
MasterCard Launches New U.S. Hispanic Marketing Campaign
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July 7th | Robert Levine | The New York Times
It’s American Brandstand: Marketers Underwrite Performers
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July 7th | Laurel Wentz | Advertising Age
Telemundo Teams With GMC for Made-for-Web Soccer Reality Series
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July 7th | Natalie Zmuda | Advertising Age
Pink Label: Victoria's Sales Secret
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July 4th | Jim Kirk | The Chicago Tribune
New Deal Keeps Budweiser Name Before Eyes of Wrigley Visitors
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July 2nd | Matt Kapko | washingtonpost.com
Sprint's YouTube Payola: Use Instinct In Your Videos, And We'll Pay You