October 10th, 2008
YouTube to Offer TV Shows With Ads Strewn Through
By Brian Stelter
The New York Times
After months of experimenting with long-form video, YouTube said on Friday it would start offering full-length episodes of some television shows on its sprawling Web site.
With the addition of TV series like “Dexter,” “Beverly Hills, 90210” and “Star Trek” through a deal with CBS, YouTube is catching up to other Web sites that have promoted long-form video for some time. Most important for YouTube’s owner, Google, the longer videos will include advertising before, during and after each episode. Google is under pressure to raise more revenue from the nearly four-year-old video sharing site.