2009
January
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January 31st | Sebastian Rotella and Audrey Bastide | Los Angeles Times
In Paris, an Anti-Ad Insurgency
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January 26th | PPN Staff | Product Placement News
Comic Strip Product Placements
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January 25th | Jon Caramanica | Los Angeles Times
'10 Items or Less' Pitches Products with a Soft Sell
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January 25th | Valerie Schremp Hahn | St. Louis Post-Dispatch
St. Louis School Districts Grapple with the Ethics of Naming Rights
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January 21st | Richard Tedesco | PROMO Magazine
NHL Hits $10 Million in All-Star Activations
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January 21st | Stuart Elliott | The New York Times
In ‘Trust Me,’ a Fake Agency Really Promotes
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January 20th | Emily Steel | The Wall Street Journal
Marketers Take Search Ads Beyond Search Engines
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January 19th | John Lombardo and Terry Lefton | Sports Business Journal
NBA Cans Ban on Liquor Ads
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January 14th | Brian Quinton | PROMO Magazine
Ikea Builds Oval Office in Busy Washington Train Station
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January 14th | The Denver Post
Springs Explores Sponsorships, Ads on City Assets
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January 13th | Heather Green | BusinessWeek
Spies in Your Mobile Phone
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January 13th | Mike Shields | AdWeek
Trade Groups to Craft Behavioral Targeting Guidelines
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January 13th | Matt Richtel | The New York Times
A Text Arrives. Oh, It’s Just an ‘Idol’ Ad.
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January 12th | Mike Shields | MediaWeek
Heavy Signs on Foster's for Sponsorship
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January 9th | Jeanne Whalen | The Wall Street Journal
Glaxo to Pare Ads on U.S. Television
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January 9th | Product Placement News
Burger King Product Placement on Facebook
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January 9th | Paul A. Anthony | San Angelo Standard-Times
Ads May Become Revenue Stream
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January 8th | Michael Bush | Advertising Age
Geico to Sponsor Two Nat Geo Channel Shows
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January 8th | Don Walker | Milwaukee Journal Sentinal
Brewers, Potawatomi Announce New Deal
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January 8th | Risa Polansky | Miami Today
Miami-Dade Transit Selling Metromover Station Naming Rights
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January 6th | PRNewswire
Alcohol Ads Go From on the Toilets to In the Toilet
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January 1st | Patricia Odell | PROMO Magazine
Dole Uses Blogs and Parties to Promote Fruit Parfaits
February
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February 27th | Frank Landry | Edmonton Sun (Canada)
City Ponders Name Game
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February 25th | Brooks Barnes | The New York Times
Cigarettes in New Film Stir Anger at Studio
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February 23rd | Emily Bryson York | Advertising Age
Kraft Gets Behind Jonas Brothers Movie to Move Cheese Singles
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February 23rd | Darren Rovell | CNBC Sports Biz
Tiger Will Have AT&T Golf Bag
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February 22nd | Howard Meyerson | The Grand Rapids Press
DNR Park-Naming Group Weighs Dollars vs. Ethics
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February 21st | Central Florida News 13
UCF To Sell Naming Rights For Arena
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February 20th | Kris Sherman | The News Tribune
Tacoma Schools Naming Rights Policy on Hold
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February 18th | Anthony Crupi, Mediaweek | AdWeek
Fox's '24' in Gear With Hyundai Integration
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February 17th | Andrew Adam Newman | The New York Times
The Body as Billboard: Your Ad Here
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February 16th | Michael Learmonth | Advertising Age
Meetup Goes From Social Organizer to Brand-Building Tool
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February 15th | Kris Sherman | The News Tribune
Tacoma Schools Consider Sale of Naming Rights
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February 12th | Ira Teinowitz | Advertising Age
FTC to Marketers: Self-Regulate Behavioral Targeting
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February 12th | Amy Johannes | PROMO Magazine
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
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February 11th | Natasha Singer | The New York Times
A Birth Control Pill That Promised Too Much
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February 11th | Katie Merlie | Indianapolis Star
Zionsville Schools May Sell Stadium Naming Rights
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February 9th | David Crary | Associate Press
Scholastic Corp. Criticized For Marketing Toys, Video Games in School-based Book Clubs
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February 9th | Anthony Crupi, Mediaweek and Kenneth Hein, Brandweek | AdWeek
Absolut Breaks Voluntary Ban on Liquor Ads on Broadcast TV
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February 8th | John Harlow and Jan Battles | The Sunday Times (UK)
Pop Fans Click on to Stars’ Sing’n’Sells
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February 5th | Brian Steinberg | Advertising Age
'Saturday Night Live' Acts as Ad Agency for Pepsi
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February 3rd | Pittsburgh Business Times
Lexus Buys Naming Rights to KDKA Studios
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February 1st | Patricia Odell | PROMO Magazine
Drug Companies Shun Promotional Products
March
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March 31st | Patricia Odell | PROMO Magazine
Pepsi Porch Opens at New York Mets New Home
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March 31st | PRNewswire
Little Debbie to Serve as Sponsor for Fiesta Atlanta's Soccer Challenge
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March 31st | Karl Greenberg | MediaDailyNews
Coke To 'Unleash' On Hispanic Community
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March 31st | Brian Quinton | PROMO Magazine
Carnival Cruise Places Interactive “Aquariums” in Store Windows
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March 27th | Andrew Barker | Variety
Advertisers Starting to Embrace DVR
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March 25th | Stephanie Clifford | The New York Times
Your Online Clicks Have Value, for Someone Who Has Something to Sell
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March 23rd | Anna Marie de la Fuente | Variety
Blockbuster Courts Latino Audience
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March 21st | T.L. Stanley | BrandWeek
Infiniti Revs Placements
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March 20th | Bruce McDougall | The Daily Telegraph (Australia)
McDonald's Makes Major Move into School Education with Free Online Maths Program
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March 19th | Claude Brodesser-Akner | Advertising Age
Record Label Retrofits Song for Nivea TV Ad
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March 18th | Emma Hall | Advertising Age
J&J Partners With Disney to Create Online Teen Soap
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March 18th | Leena Rao | TechCrunch
Delivery Agent Is Monetizing Product Placement For TV Networks
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March 18th | Emily Steel | The Wall Street Journal
WPP, Google to Fund Web-Ad Research
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March 18th | Annie Correal | The New York Times
Name That Dog Park: Suffolk Courts Deals for Cash
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March 13th | Michael Birnbaum | The Washington Post
Money-Hungry Schools Getting Down to Business
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March 13th | PRNewswire
U.S. Ad Spending Fell 2.6% in 2008, Nielsen Reports
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March 12th | Ira Teinowitz | Advertising Age
'Results May Vary' Won't Be Enough Under New FTC Rules
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March 12th | Staff | Crain's Chicago Business
Sears Tower to be Renamed for New Tenant
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March 11th | Stephanie Clifford | The New York Times
Advertisers Get a Trove of Clues in Smartphones
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March 11th | Stuart Elliott | The New York Times
Creeping Onto the Front Covers of Magazines, Paid Ads
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March 11th | Ira Teinowitz | Advertising Age
FTC Could Set Standards for Food Marketing Aimed at Teens
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March 11th | Verne Kopytoff | San Francisco Chronicle
Google's Ad Targeting Goes Behavioral
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March 11th | Emma Hall | Advertising Age
Still No Product Placement Allowed on U.K. TV
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March 11th | Nick Vivarelli | Variety
Italy Set to Approve Product Plugs
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March 10th | Jerald Zimmer | BusinessWeek.com
The Secretive World Of Product Placement: Branding Strategies of the Future
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March 10th | Gena Kittner | Wisconsin State Journal
Sun Prairie School District Sells Naming Rights to Baseball Field
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March 8th | Editorial | The Denver Post
School Districts Should Pull Plug on BusRadio
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March 8th | Rick Brand | Newsday
Suffolk Plan to Sell Naming Rights at County Parks
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March 5th | Claude Brodesser-Akner | Advertising Age
ABC Puts Its Money on Two Wall Street Comedy Pilots
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March 5th | Carlos Illescas | The Denver Post
School BusRadio Gets Mixed Signals
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March 5th | Susan Heavey | Reuters
Medical Device Cos Set Ad Rules Amid Criticism
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March 3rd | Stephanie Clifford | The New York Times
Cable Companies Target Commercials to Audience
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March 1st | Brian Stelter | The New York Times
Product Placements, Deftly Woven Into the Story Line
April
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April 30th | Stuart Elliott | The New York Times
Hair Spray’s Sponsorship Stays in Place (on Bravo)
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April 30th | Evie Nagy | Publishers Weekly
Multi-Platform 'Mackenzie Blue' Arrives
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April 30th | Alana Semuels | Los Angeles Times
Hasbro and Discovery Join to Create Toy TV Mania
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April 29th | Brian Morrissey | AdWeek
General Mills Recruits Bloggers
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April 27th | Fred Gebhart | Modern Medicine
DTC Ad Spending Decreased Last Year
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April 27th | Editor | EVLiving.com
Hershey Sponsors Night at the Museum: Battle of the Smithsonian
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April 26th | Emily Steel | The Wall Street Journal
AT&T Queried on Targeting Ads
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April 23rd | PPN Staff | Product Placement News
Bud Light Product Placement on Facebook
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April 23rd | Claude Brodesser-Akner | Advertising Age
How Hasbro Is Getting Movies Made About Its Toys
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April 22nd | Stephanie Clifford | The New York Times
TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap
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April 21st | Susan Linn & Josh Golin | The Huffington Post
Marketing Earth Day (and Other Stuff) to Children
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April 21st | Andrew Hampp | Advertising Age
Is NBA's Brand Integration Becoming Too Much for Fans?
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April 18th | Anthony Schoettle | Indianapolis Business Journal
Ad Deals Sought by City
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April 17th | David Colker | Los Angeles Times
DirecTV, Comcast Violate Their Own Do Not Call Lists
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April 17th | Donna Goodison | Boston Herald
Tobin’s Moniker is Up for Sale
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April 16th | Keith J. Winstein and Suzanne Vranica | The Wall Street Journal
Drug Firms' Spending on Consumer Ads Fell 8% in '08, a Rare Marketing Pullback
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April 16th | Brian Steinberg | Advertising Age
Subway Places More Than Just Product in NBC's 'Chuck'
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April 15th | Todd Spangler | Multichannel News
Comcast Buys Naming Rights For Hartford Theater
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April 15th | Brian Morrissey | AdWeek
AOL Morphs Logo Into TurboTax Ad
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April 12th | Stephanie Clifford | The New York Times
Bravo Shows Move Further Into Licensing Products
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April 10th | Stephanie Clifford | The New York Times
Another Los Angeles Times Advertisement Draws Fire
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April 9th | Ronald Grover | BusinessWeek
U.S. Marketers Say Hola! to Hispanic Consumers
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April 9th | AP | BusinessWeek
Ad Resembling Story Appears on Front of LA Times
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April 9th | Stephanie Clifford | The New York Times
Front of Los Angeles Times Has an NBC ‘Article’
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April 9th | David Bender | New York Law Journal
Targeted Ads on FTC Radar
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April 8th | Roger Cheng | The Wall Street Journal
Mobile Ads Make Gains, But Pace Slows Sharply
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April 7th | Stephanie Clifford | The New York Times
Magazines Blur Line Between Ad and Article
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April 7th | Alana Semuels | Los Angeles Times
Airborne Advertising Rises to New Heights
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April 4th | Jared A. Favole | The Wall Street Journal
FDA Warns Drug Firms Over Internet Ads
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April 3rd | Patricia Odell | PROMO Magazine
Coca-Cola Testing Interactive Vending Machines
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April 2nd | David Gelles | Financial Times
Advertisers Brace for Online Viral Marketing Curbs
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April 1st | Matthew Arnold | Medical Marketing & Media
DTC Report: Between Screens
May
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May 31st | Brian Stelter | The New York Times
Starbucks Is Now the Official Joe of ‘Morning Joe’
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May 31st | Shaun Sutner | Worcester Telegram & Gazette
Naming Rights a Big Business
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May 30th | Jonathan Sibun | Telegraph (UK)
Technology Giants Have an Eye on Sponsorship Deal
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May 27th | Brooks Barnes | The New York Times
Cigarettes in Popular Films Are Target of Health Groups
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May 22nd | Jonathan Cheng | The Wall Street Journal
Unilever Goes Hollywood
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May 22nd | PPN Staff | Product Placement News
Marriott Partners with Nickelodeon for Branded Family Entertainment
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May 21st | Andrew Hampp | Advertising Age
For Pizza Hut, Jesse James Is a Sponsored Man
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May 21st | Sara Silver and Emily Steel | The Wall Street Journal
Alcatel Gets Into Mobile Ads
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May 21st | Tom Lowry | BusinessWeek
Pandora: Unleashing Mobile Phone Ads
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May 19th | Christina Cheddar Berk | CNBC
Hitting Up Mom & Dad For Cash Is Just A Click Away
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May 19th | Stuart Elliott | The New York Times
TV Advertisers Are Offered Closer Ties With Content
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May 18th | Lewis Lazare | Chicago Sun-Times
7-Eleven Scores Big with Product Placement in 'Terminator Salvation'
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May 17th | Jeff Gelles | The Philadelphia Inquirer
Consumer Watch: FTC Builds Case on Telemarketers
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May 17th | Linda Matchan | The Boston Globe
A Sober Look at Ads and Children
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May 13th | Karlene Lukovitz | MediaPost
McDonald's, Fox Sign Global Movie Tie-In Deal
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May 8th | Mose Wiles | Media by Choice
“Private” TV in Public Schools is Alive and Well
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May 8th | Elke Bun | Reuters
Researchers Urge Crackdown on Junk Food TV Ads
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May 6th | Ari Karpel | The New York Times
A Book Packager Takes a Step Into Web Video
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May 2nd | Barry Jackson | Miami Herald
Dolphin Stadium Set to Become Land Shark Stadium
June
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June 30th | Douglas MacMillan | BusinessWeek
Alcohol, Then Tobacco. Now Fast Food?
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June 24th | Chris Moran | San Diego Union-Tribune
Your Company's Name Here...
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June 23rd | Michael M. Grynbaum | The New York Times
M.T.A. Sells Naming Rights to Subway Station
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June 18th | Rich Cimini | New York Daily News
Jets Joining the Crowd, Adding Corporate Patch on Practice Uniforms
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June 18th | Mark Ambrogi | Zionsville Star
Zionsville Close to Selling Naming Rights for New Stadium
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June 18th | Patricia Odell | PROMO Magazine
Pepsi Uses “Influencers” to Launch a New Product
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June 17th | Mike Garafolo | The Star-Ledger
New York Giants Announce Deal with Timex for Practice Facility Naming Rights
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June 12th | Mei Fong | The Wall Street Journal
In China, Brands Come With Plots
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June 11th | Joe Guy Collier | The Atlanta Journal-Constitution
Coke Turns to Webisodes to Entice Millennials to Nestea
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June 9th | Milton J. Valencia | The Boston Globe
Looking for Money in a Name
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June 9th | Daniella Miletic | The Age (Australia)
Health Groups Want Ban on Junk-Food Marketing Ploys
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June 4th | Andrew Hampp | Advertising Age
Bravo's 'Top Chef Masters' Sprinkled With More Upscale Sponsors
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June 4th | Associated Press | USA Today
Packers Could Sell Ad Space on Practice Jerseys
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June 4th | Sean Holstege | The Arizona Republic
Naming Rights Considered for Light Rail
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June 3rd | Elizabeth Woyke | Forbes.com
Celebrities: Spot That Phone!
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June 3rd | Tal Pinchevsky | Minyanville
When Bands and Brands Collide
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June 2nd | Mike Aldax | The San Francisco Examiner
Latest Muni Revenue-Generator: Naming Rights
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June 2nd | Jon Healey | Los Angeles Times
NBC Universal Starts a New, Branded Lineup
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June 1st | Rich Thomaselli | Advertising Age
WNBA Gives Sponsors Shirts on Players' Backs
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June 1st | Rich Thomaselli | Advertising Age
Need to Check Your Cholesterol? There Will Be an App for That
July
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July 30th | Stephanie Clifford | The New York Times
Ads Follow Web Users, and Get More Personal
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July 30th | Toni Fitzgerald | Media Life
And Now, Ads on NBA Practice Jerseys
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July 28th | Ethan Smith and Sabrina Shankman | The Wall Street Journal
Fellow Graduates, Before We Greet The Future, a Word From My Sponsor
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July 28th | Brian Steinberg | The Boston Globe
Product Ads Gain More Screen Time
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July 27th | Jack Neff | Advertising Age
At BlogHer Confab, Marketers Show Moms Some Love
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July 27th | James King | Phoenix New Times
Advertising in Movies Expected to Double, Says Study Exposing Consumer Response
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July 27th | Katherine Yung | Detroit Free Press
Naming Official Brands could bring Metro Airport Big Bucks
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July 26th | Natasha Singer | The New York Times
Lawmakers Seek to Curb Drug Commercials
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July 23rd | Matthew Lasar | ars technica
FCC: TV Ad Content for Kids Back on the Regulatory Table
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July 21st | Neil Merrett | The Age (Australia)
Transforming the Future of Advertising
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July 18th | Jaclyn Trop | The Detroit News
Michigan Products Get Star Power on the Big Screen
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July 15th | Erin Eileen O'Neill | The Star-Ledger
Your Name Here: Springfield School Auctions Naming Rights for Football Field
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July 15th | Steve McClellan | AdWeek
Telemundo, Ford Plan Microseries Play
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July 14th | Dan Neil | Los Angeles Times
Government Can't Ban Drug Advertising, but it Can Take the Life Out of the Ads
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July 14th | Steven Gray | Time
Can Corporate Funding Save Endangered College Classes?
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July 13th | Paige Albiniak | Broadcasting & Cable
‘Wheel of Fortune’ Partners with Nestle on Brand Integration
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July 12th | Theresa Howard | USA Today
McDonald's Likes Leno for In-Show Monopoly Promo
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July 3rd | Carlos Illescas | The Denver Post
Advertising Broadcasts on School Buses Run Into Static
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July 1st | Ken Leiser | St. Louis Post-Dispatch
Lambert Airport Seeks Takeoff in Revenue
August
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August 24th | Miho Inada | The Wall Street Journal
Tokyo Café Targets Trend Makers
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August 17th | Todd Wasserman | BrandWeek
Mad Men's Secret Product Placements
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August 13th | Danny Rose | Australian Assoicated Press
AMA Calls Time on Junk Food Ads
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August 12th | TheIndyChannel.com
Your Logo Here: City Considers Street Naming Rights
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August 10th | Ed Sherman | Crain's Chicago Business
Is Advertising on Bears Practice Jersey Just a Start?
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August 10th | Michael Malik | Journal & Courier (Indiana)
Cities Look for Revenue Through Naming Rights -- Even on Potholes
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August 10th | Beatrice E. Garcia | The Miami Herald
Despite Recession, Companies Target Latino Market
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August 8th | Mag Cruz Hatol | Manila Bulletin (Philippines)
TV Ads and Childhood Obesity