January 14th, 2009
Springs Explores Sponsorships, Ads on City Assets
The Denver Post
Colorado Springs officials hope to earn up to $5 million annually through advertising on city property and are exploring corporate sponsorship deals for some of the city’s assets, such as naming rights to its minor-league baseball stadium.
The city is exploring sponsorship options through a $50,000 contract with Active Network of California.
Ads could include logos on police cars, naming rights to city assets such as the stadium and Garden of the Gods Park and advertisements on T-shirts for athletic-program participants.