April 9th, 2009
Ad Resembling Story Appears on Front of LA Times
The Los Angeles Times has taken the unusual step of running an advertisement that resembles a news story on its front page.
The ad for the new NBC program “Southland” runs the width of one column in the bottom half of Thursday’s front page. It is labeled as an advertisement and has the NBC logo at the top, but occupies space previously used for news.
The text is adjacent to a banner ad for the TV show at the bottom of the page.
Calls seeking comment from the Times and NBC Universal were not immediately returned.