May 18th, 2011

How the Heart Rhythm Society Sells Access

ProPublica

The Heart Rhythm Society’s annual conference is a marketing bonanza for drug companies and medical device makers. Last year, firms spent $5 million festooning the conference with ads and on exhibits, sponsorships or educational grants. Click on a logo to see who bought what and how much they paid the society, whose 5,100 members are gatekeepers for billions spent on medical procedures.

Read more: http://www.propublica.org/special/heart-rhythm-convention-ads?utm_source=socmed&utm_medium=twitter&utm_content=tweet1&utm_campaign=hrs

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