October 20th, 2011
Consultants asking businesses about naming the T
By Tom Fontaine
Consultants say they have approached more than 100 groups about buying naming rights to parts of the Port Authority of Allegheny County’s T light-rail system.
One group rejected the offer outright, but the consultants are “close (to a deal) with a few,” said Tom Rooney of the Houston, Pa.-based Rooney Sports & Entertainment Group. He would not identify the companies.
The Pittsburgh Downtown Partnership hired Rooney and Jim Lauteri of the marketing firm JKLauteri & Associates in Mars to pursue long-term naming rights deals that could include attaching a corporate name to the fare-free zone or individual stations.
Read more: Consultants asking businesses about naming the T - Pittsburgh Tribune-Review http://www.pittsburghlive.com/x/pittsburghtrib/news/breaking/s_762752.html#ixzz1bKTkdCbA