October 21st, 2011
Parkland Considers Placing Ads Inside School Buses
By Mary Ellen Alu
Upper Macungie Patch
The Parkland School District, feeling the pressure of state funding cuts and lower property assessments, is looking to sell advertisements inside its buses and on school properties as a way to balance budgets.
District officials are exploring opportunities to contract with a company to develop ads that would be geared toward health, nutrition, higher education and safety, said district spokeswoman Nicole McGalla.
The district already sells ad space on its newsletters and school calendar to cover the costs of those publications, Assistant Superintendent Rod Troutman pointed out to the school board at its meeting Tuesday night.
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